Alan Jackson surprised fans with the announcement of his very own signature whiskey, Silverbelly Whiskey, on Wednesday morning (June 22).
Silverbelly Whiskey gets its namesake from the Country Music Hall of Famer’s signature cowboy hat (while many believe the hat is white, it’s actually a color called Silverbelly) and is a new premium spirit distilled exclusively for – and hand-selected by – Jackson himself.
The just-announced Silverbelly Whiskey was created in partnership with Silver Screen Bottling Co. and DSP-KY-10 and is available in 750ml bottles and 91 proof with 45.5% alc/vol.
A press release describes Silverbelly Whiskey as “having an aroma of brown sugar, sweet apple, cherry, honey, and a taste that’s sweet smooth, and spicy; bright fall fruits with a light, silky texture on the mid-palate; soft caramelized oak tones are met with a savory wood spice on the finish.”
Jackson celebrated the announcement by sharing a video from his Lower Broadway bar, AJ’s Good Time Bar, featuring him and a friend dancing and singing along to “Whole Lot Of Shakin’ Going On” by Jerry Lee Lewis.
“I opened the first bottle of Silverbelly; this is what happened,” Jackson shared alongside the clip. “Silverbelly – for the Good Times.”
Silverbelly Whiskey is available now in stores across the state of Tennessee, with other states to follow. Folks outside of the Volunteer State and purchase Silverbelly Whiskey online, with pre-orders available now HERE.
Over the course of Jackson’s career, the country icon has earned 35 chart-topping hits, multiple multi-platinum albums as well as a spot in the Country Music Hall of Fame and Songwriters Hall of Fame.
He has also won dozens of awards, including GRAMMY Awards, CMA Awards, ACM Awards, Billboard Awards and more.
To celebrate his iconic career, Silverbelly Whiskey’s batch numbers will reflect each of Jackson’s No. 1 hit songs as the years unfold, making each bottle an instant collector’s item. The first batch of Silverbelly Whiskey is named after Jackson’s first hit song, 1990’s “Here In The Real World.”
Jackson’s daughter, best-selling author Mattie Jackson Selecman, got a first taste of the whiskey and shared her thoughts on her dad’s new brand of whiskey.
“Crafted in honor of classic, bourbon style whiskey, Silverbelly tips its hat to the spirit at the heart of this country,” Selecman shared. ”Its smooth texture and medium-light body make it perfect to sip neat at the end of a long day or to raise in a toast of celebration, mixed in your favorite Old Fashioned or Manhattan cocktail. With a subtle kiss of oak and traditional flavors of caramel, spiced apples, and toasty brown sugar, Silverbelly is as American as whiskey comes – a true taste of home.”
Jackson will soon embark on his Last Call: One More For The Road Tour. The trek, which is presented by Silverbelly Whiskey, kicks off on Friday, June 24 at Mississippi Coast Coliseum in Biloxi, Mississippi.
The tour marks Jackson’s first outing since revealing he was diagnosed with Charcot-Marie-Tooth (CMT) disorder last fall.
“I’ve always admired my heroes like George Jones, Merle Haggard, Loretta Lynn and Charley Pride who just played as much as they wanted to, as long as they could,” Jackson previously shared. “I’ve always thought I’d like to do that, and I’d like to as long as my health will allow,” he notes, adding with a smile, “I’ll try to do as much as I can, but if I’m comin’ your way, come see me…”
The Last Call: One More for the Road Tour will visit 30 cities across the United States before wrapping up on October 8 in Pittsburgh, PA at PPG Paints Arena. The tour includes stops in several cities that the three-time CMA Entertainer of the Year hasn’t visited in years.
Jackson will donate $1 for every ticket sold to the CMT Research Foundation. In addition, $1 will be matched by a generous group of CMTRF donors and board members.
Tickets for all shows are available at alanjackson.com/last-call-tour.