Alan Jackson Surprises Fans With Announcement Of Silverbelly Whiskey
Alan Jackson surprised fans with the announcement of his very own signature whiskey, Silverbelly Whiskey, on Wednesday morning (June 22). …

Alan Jackson with Silverbelly Whiskey
Alan Jackson surprised fans with the announcement of his very own signature whiskey, Silverbelly Whiskey, on Wednesday morning (June 22).
Silverbelly Whiskey gets its namesake from the Country Music Hall of Famer’s signature cowboy hat (while many believe the hat is white, it’s actually a color called Silverbelly) and is a new premium spirit distilled exclusively for – and hand-selected by – Jackson himself.

The just-announced Silverbelly Whiskey was created in partnership with Silver Screen Bottling Co. and DSP-KY-10 and is available in 750ml bottles and 91 proof with 45.5% alc/vol.
A press release describes Silverbelly Whiskey as “having an aroma of brown sugar, sweet apple, cherry, honey, and a taste that’s sweet smooth, and spicy; bright fall fruits with a light, silky texture on the mid-palate; soft caramelized oak tones are met with a savory wood spice on the finish.”
Jackson celebrated the announcement by sharing a video from his Lower Broadway bar, AJ’s Good Time Bar, featuring him and a friend dancing and singing along to “Whole Lot Of Shakin’ Going On” by Jerry Lee Lewis.
“I opened the first bottle of Silverbelly; this is what happened,” Jackson shared alongside the clip. “Silverbelly – for the Good Times.”

Silverbelly Whiskey is available now in stores across the state of Tennessee, with other states to follow. Folks outside of the Volunteer State and purchase Silverbelly Whiskey online, with pre-orders available now HERE.
Over the course of Jackson’s career, the country icon has earned 35 chart-topping hits, multiple multi-platinum albums as well as a spot in the Country Music Hall of Fame and Songwriters Hall of Fame.
He has also won dozens of awards, including GRAMMY Awards, CMA Awards, ACM Awards, Billboard Awards and more.
To celebrate his iconic career, Silverbelly Whiskey’s batch numbers will reflect each of Jackson’s No. 1 hit songs as the years unfold, making each bottle an instant collector’s item. The first batch of Silverbelly Whiskey is named after Jackson’s first hit song, 1990’s “Here In The Real World.”
Jackson’s daughter, best-selling author Mattie Jackson Selecman, got a first taste of the whiskey and shared her thoughts on her dad’s new brand of whiskey.
“Crafted in honor of classic, bourbon style whiskey, Silverbelly tips its hat to the spirit at the heart of this country,” Selecman shared. ”Its smooth texture and medium-light body make it perfect to sip neat at the end of a long day or to raise in a toast of celebration, mixed in your favorite Old Fashioned or Manhattan cocktail. With a subtle kiss of oak and traditional flavors of caramel, spiced apples, and toasty brown sugar, Silverbelly is as American as whiskey comes – a true taste of home.”
Jackson will soon embark on his Last Call: One More For The Road Tour. The trek, which is presented by Silverbelly Whiskey, kicks off on Friday, June 24 at Mississippi Coast Coliseum in Biloxi, Mississippi.
The tour marks Jackson’s first outing since revealing he was diagnosed with Charcot-Marie-Tooth (CMT) disorder last fall.
“I’ve always admired my heroes like George Jones, Merle Haggard, Loretta Lynn and Charley Pride who just played as much as they wanted to, as long as they could,” Jackson previously shared. “I’ve always thought I’d like to do that, and I’d like to as long as my health will allow,” he notes, adding with a smile, “I’ll try to do as much as I can, but if I’m comin’ your way, come see me…”
The Last Call: One More for the Road Tour will visit 30 cities across the United States before wrapping up on October 8 in Pittsburgh, PA at PPG Paints Arena. The tour includes stops in several cities that the three-time CMA Entertainer of the Year hasn’t visited in years.
Jackson will donate $1 for every ticket sold to the CMT Research Foundation. In addition, $1 will be matched by a generous group of CMTRF donors and board members.
Tickets for all shows are available at alanjackson.com/last-call-tour.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








