Blake Shelton Hilariously Reacts To Luke Bryan’s Underwear Commercial

Blake Shelton, who famously starred in underwear commercials for Gildan in 2015, recently shared his thoughts on Luke Bryan’s new…


Lauren Jo Black

| Posted on

February 20, 2021


12:22 pm

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Blake Shelton, Luke Bryan

Blake Shelton, who famously starred in underwear commercials for Gildan in 2015, recently shared his thoughts on Luke Bryan’s new Jockey ads. 

During an interview with CMT’s Cody Alan, Shelton held nothing back when the radio host asked, “Does the thought of Luke Bryan in underwear disgust you?”

“Well, it is disgusting, but it’s not surprising,” the “Minimum Wage” singer quipped. “Luke just seems like one of those guys that walks around his house in his underwear all day with pee stains on them. He just seems like that kind of guy, doesn’t he? If he doesn’t have to put clothes on, he probably doesn’t.”

Alan reminded him that Bryan’s wife, Caroline, also stars in the TV spots, and Shelton quickly changed his tune. 

“Caroline in her underwear doesn’t sound as disgusting to me,” he joked. “That’s just me, though.”

“I’m gay, and it sounds better to me!” Alan added with a laugh. 

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Luke and Caroline made their debut in a comical Jockey television spot in August of 2020. The clip features the couple at home checking out Luke’s new underwear delivery. As Caroline unboxes the items and shows them off, Luke tells her, “I know you like me in them.”

Caroline then pulls out a thong and Luke is not having it.

“Oh yes…Here’s your new go-to,” she jokes.

“This is a prank is what that is,” he says as he attempts to find something to watch on TV.

Caroline then takes the thong and flings it at his face.

“‘Bout took my eye out with that dental floss,” Luke laughs.

Click below to re-live one of Shelton Gildan ads.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.