Blake Shelton Teams Up With Lands’ End For Cozy Fall and Holiday Collection: ‘When You Know, You Know’

“Flannel shirt, jeans, a great jacket…when clothes are done right, it’s just easy,” Shelton explains.


Lauren Jo Black

| Posted on

September 29, 2022

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Blake Shelton x Lands’ End

Two American classics, Lands’ End and Blake Shelton, have come together to release a fall and holiday collection of apparel and home goods. 

Available now, Blake Shelton x Lands’ End includes apparel for all members of the family, including pets. The collection was inspired by things that Shelton holds close to his heart and includes touches of home and comfort. 

“We knew that Blake values comfortable and ready-to-wear clothing – all elements that stand at the core of our design process at Lands’ End,” said Jerome Griffith, chief executive officer at Lands’ End. “As we eyed our next collaboration partner, Blake was a natural fit for not only our brand, but our shopper. Reliable styles that can comfortably be dressed up or down and fit every body is where Lands’ End – and this collection – strikes a chord.”

“When you know what works, you stick with it,” added Blake Shelton. “Flannel shirt, jeans, a great jacket…when clothes are done right, it’s just easy. This is what I wear. It’s really fashion for folks who want to look good and feel comfortable, no matter where they are or what they’re doing. My collection with Lands’ End is about making clothes you’ll know are keepers the second you put them on. When you know, you know.”

Items in the fall/holiday Blake Shelton x Lands’ End collection include men’s, women’s and kids’ apparel like graphic tees and denim, plus home items such as throws and sheets. Buyers can treat their four-legged friends to pet beds and bandanas. 

Shelton loves the new collection so much that he even sports the apparel on the set of The Voice. He recently shared a snapshot from his coaches’ seat with the caption, “Since my wife wants to rate my flannels.. here’s another picture of me in a @landsend flannel for your timeline.” 

The Blake Shelton x Lands’ End collection is also giving back with a portion of proceeds from each purchase from now through  September 1, 2023 being donated to Habitat for Humanity, a global housing organization that partners with people in communities in the U.S. and around the world to build or improve a place they can call home.

Additionally, Shelton and Lands’ End have teamed up for an Instagram sweepstakes giving fans the chance to win a Lands’ End catalog autographed by Blake Shelton and a gift card to shop the new collection. Details on how to enter can be found HERE.  

From September 1, 2022 through September 1, 2023, Lands’ End will donate a portion of each purchase from the Blake Shelton x Lands’ End collection to Habitat for Humanity, a global housing organization that partners with people in communities in the U.S. and around the world to build or improve a place they can call home.

Fans can shop the Blake Shelton x Lands’ End collection by clicking HERE

YouTube video

Shelton is currently racing up the country radio airwaves with his latest single, “No Body.” The Oklahoma native brought back his mullet in honor of the video for the ‘90s-inspired hit. But, don’t expect Shelton to bring it back permanently. 

“Hair was sticking to my neck and the side of my face. And I remember thinking, ‘Oh yeah, this is why I ended up cutting my mullet off,’” he told People. “Not because it wasn’t cool anymore or trendy, just because it was physically irritating.”

Click above to watch the “No Body” music video.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.