Brantley Gilbert Speaks Out About His Decision To Perform At Turning Point USA’s ‘All-American Halftime Show’
“I’m not playing this show to be divisive,” he urges.

Brantley Gilbert; Photo by Brian Vaughan
Brantley Gilbert is speaking out about his upcoming performance on Turning Point USA’s The All-American Halftime Show and explaining his decision to take part in the event.
On Friday afternoon, the country/rocker took to social media to issue a lengthy statement detailing why he chose to join the lineup, which also includes Kid Rock, Lee Brice, and Gabby Barrett.
“For those asking ‘who is Brantley Gilbert?’ and ‘why is he playing this event?’,” he began. “I’m a songwriter who grew up, and still lives in Jackson County, GA, whose goal in the music business was to sell out the local theater a few miles from my house and somehow make my living writing songs.”

He went on to share his previous struggles with addiction and said that he hopes his platform will inspire others.
“I’m a recovering addict with the history of all the bad choices that come with it. I’m not proud of those choices, but I am proud of the choice I’ve made to live in another direction. I share my story through my music, in hopes that it may help and inspire others in their darkest hour,” he wrote.
“I’m a Christian, and I love our country, despite its flaws. I’ve dedicated part of my life to the men and women who fight for it, and the families of those who gave their life for it. Above all, I’m a proud husband and father of three.”
After offering insight into his life and personal beliefs, Gilbert pointed out that it has been over two decades since the NFL had a country artist at the Super Bowl halftime show and shared his reasoning for wanting to perform.
“We’re celebrating 250 years as a country, and it’s been more than 20 years since a country artist has been asked to play the Super Bowl halftime show. I respect that some people may see this differently, but I’m not playing this show to be divisive. I was offered this opportunity and imagined my kids watching their daddy perform at halftime during the biggest game in American Football. Everything I do, I do for them,” he urged.
In closing, the Georgia native wrote, “The way I treat people isn’t conditional based on what our differences may be. I believe ‘united we stand, divided we fall,’ and my prayer for our country is that we stand united.”

Finally, he thanked his team and fans as he added “ Looking forward to hitting the stage this Sunday and giving folks a hell of a show.”
The All-American Halftime Show is described by Turning Point USA as a “one-of-a-kind streaming event celebrating American faith, family, and freedom.”
Gilbert’s message comes after Kid Rock made an appearance on Fox & Friends to discuss the show, which serves as an alternative to the Super Bowl LX halftime show.

“I think I speak for Turning Point and all the artists involved, that none of us are approaching this with any hate in our hearts at all,” Kid Rock said during an appearance on Fox & Friends on Friday.
“It’s just a love for our base and love for music, our country,” he later added.
Turning Point USA’s The All-American Halftime Show will stream at around 8 p.m. ET on February 8, 2026, across multiple platforms, including TPUSA’s YouTube, X, and Rumble channels.
In addition to social media, the special edition of The National News Desk will air on Sinclair Broadcast’s OTT channel “CHARGE!” available on Samsung Plus, YouTube TV, Hulu, Sling, and more, as well as on Daily Wire+, TBN, Real America’s Voice, NTD, and OANN.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







