BREAKING: ‘1883’ Shatters Ratings Records, Becoming the Most-Watched Original Series Premiere Ever

The premiere of the Yellowstone prequel, 1883, set a new record on the Paramount+ network with its December 19 premiere….

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Lauren Jo Black

| Posted on

December 21, 2021

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Tm McGraw; Photo Emerson Miller, Viacom CBS

The premiere of the Yellowstone prequel, 1883, set a new record on the Paramount+ network with its December 19 premiere.

According to a press release, Sunday’s premiere of 1883 made history as the most watched original series premiere on Paramount+.

Nielsen reported that the premiere drew in 4.9 million total views in Live+Same Day, more than doubling the previous viewership record, and marking the biggest new series premiere on cable since 2015’s Into The Badlands and The Walking Dead.

Watch The Full 1883 Series Premiere:

https://youtu.be/4AJCy-pK0Ow

“The results of 1883’s debut are truly phenomenal,” said Tanya Giles, Chief Programming Officer, ViacomCBS Streaming. “The day 1 streaming numbers coupled with the results of the linear sampling effort, and social response from our audience show the tremendous promise for this series.”

“The success of Taylor Sheridan’s 1883 is another proof point of our unique model to leverage our linear platforms and franchise our biggest hits to supercharge Paramount+,” added Chris McCarthy, President and CEO ViacomCBS Media Networks.

Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS
Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS

Other premiere highlights include:

Tracking ahead of Yellowstone S1 premiere on key demos:
+125% with P18-49 (1.49 vs. 0.66)
+135% with P25-54 (2.39 vs. 1.02)
6.4 million viewers across the night (premieres, simulcast + encores)
5.5 million viewers for the premiere + simulcast

Created by Taylor Sheridan, 1883 features country superstars Tim McGraw and Faith Hill alongside cast mates Sam Elliot, Billy Bob Thornton, Isabel May, LaMonica Garrett, Audie Rick, Marc Rissmann, Eric Nelsen and James Landry Hébert.

Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS
Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS

According to a press release, “1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land — Montana.”

For McGraw and Hill, taking on roles in the new series was a dream come true.

“We were in bed last night and talked for two hours because we got so caught up in the moment that we almost couldn’t even remember it,” McGraw recently shared with Parade. “I told her, ‘This is incredible. How many married couples ever get a chance to do what we’re doing right now?’”

Tm McGraw, Faith Hill; Photo Sarah Coulter, Paramount +
Tm McGraw, Faith Hill; Photo Sarah Coulter, Paramount +

The country superstars couldn’t help but to gush over their on-screen talents, with Hill sharing, “When I watch him, I’m in awe,” she says. “This is his wheelhouse!”

McGraw also complimented his wife saying, “We were face to face and staring into each other’s eyes, and I walked away going, ‘Damn, my wife is good.’”

As one of the year’s most anticipated shows, 1883, executive produced by Taylor Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari, certainly lived up to its hype.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.