BREAKING: ‘1883’ Shatters Ratings Records, Becoming the Most-Watched Original Series Premiere Ever

The premiere of the Yellowstone prequel, 1883, set a new record on the Paramount+ network with its December 19 premiere….

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Lauren Jo Black

| Posted on

December 21, 2021

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11:19 am

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Tm McGraw; Photo Emerson Miller, Viacom CBS

The premiere of the Yellowstone prequel, 1883, set a new record on the Paramount+ network with its December 19 premiere.

According to a press release, Sunday’s premiere of 1883 made history as the most watched original series premiere on Paramount+.

Nielsen reported that the premiere drew in 4.9 million total views in Live+Same Day, more than doubling the previous viewership record, and marking the biggest new series premiere on cable since 2015’s Into The Badlands and The Walking Dead.

Watch The Full 1883 Series Premiere:

https://youtu.be/4AJCy-pK0Ow

“The results of 1883’s debut are truly phenomenal,” said Tanya Giles, Chief Programming Officer, ViacomCBS Streaming. “The day 1 streaming numbers coupled with the results of the linear sampling effort, and social response from our audience show the tremendous promise for this series.”

“The success of Taylor Sheridan’s 1883 is another proof point of our unique model to leverage our linear platforms and franchise our biggest hits to supercharge Paramount+,” added Chris McCarthy, President and CEO ViacomCBS Media Networks.

Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS
Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS

Other premiere highlights include:

Tracking ahead of Yellowstone S1 premiere on key demos:
+125% with P18-49 (1.49 vs. 0.66)
+135% with P25-54 (2.39 vs. 1.02)
6.4 million viewers across the night (premieres, simulcast + encores)
5.5 million viewers for the premiere + simulcast

Created by Taylor Sheridan, 1883 features country superstars Tim McGraw and Faith Hill alongside cast mates Sam Elliot, Billy Bob Thornton, Isabel May, LaMonica Garrett, Audie Rick, Marc Rissmann, Eric Nelsen and James Landry Hébert.

Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS
Tm McGraw, Faith Hill ; Photo Emerson Miller, Viacom CBS

According to a press release, “1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land — Montana.”

For McGraw and Hill, taking on roles in the new series was a dream come true.

“We were in bed last night and talked for two hours because we got so caught up in the moment that we almost couldn’t even remember it,” McGraw recently shared with Parade. “I told her, ‘This is incredible. How many married couples ever get a chance to do what we’re doing right now?’”

Tm McGraw, Faith Hill; Photo Sarah Coulter, Paramount +
Tm McGraw, Faith Hill; Photo Sarah Coulter, Paramount +

The country superstars couldn’t help but to gush over their on-screen talents, with Hill sharing, “When I watch him, I’m in awe,” she says. “This is his wheelhouse!”

McGraw also complimented his wife saying, “We were face to face and staring into each other’s eyes, and I walked away going, ‘Damn, my wife is good.’”

As one of the year’s most anticipated shows, 1883, executive produced by Taylor Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari, certainly lived up to its hype.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.