Brittany Aldean Ponders Next Business Venture After Clip-In Hair Extension Collection Ends

“All good things must come to an end,” the announcement post reads.

By

Lauren Jo Black

| Posted on

January 25, 2023

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Brittany Aldean; Photo Courtesy XO Britt Aldean

Jason Aldean’s wife Brittany Aldean is ending her clip-in hair extensions line, XO Britt Aldean, later this month.

The XO Britt Aldean social media account revealed the news two years after its official launch. 

“All good things must come to an end!” the company wrote in a statement on Instagram. ”At the end of this month, the XO Britt Aldean inventory will be completely sold out! Being able to partner with @harperellishairco and provide you with salon-quality hair for the past two years has been a dream.”

Brittany Aldean; Photo Courtesy XO Britt Aldean
Brittany Aldean; Photo Courtesy XO Britt Aldean

The clip-in hair extension company continued to let customers know that once the current stock sells out, there will no more added to the collection. However, they promised consumers that their support line will remain active until further notice.

“If you are still thinking about investing in your dream hair, be sure to place an order ASAP before we are completely out of stock! Orders will be fulfilled and shipped until January 31st!” the XO Britt Aldean account added. ”Don’t worry, our customer service email is not going anywhere! If you have placed an order in the past, and have any questions at all, you can still contact my Customer Service team at hello@xobrittaldean.com.”

Brittany Aldean; Photo Courtesy XO Britt Aldean
Brittany Aldean; Photo Courtesy XO Britt Aldean

XO Britt Aldean then thanked its consumers and showcased their gratitude for their customers’ support.

“And to all of you who poured your love and support into the XO Britt brand… I love you and am so grateful for you! Sending you all so much love always! XO Britt, 💋” the statement concluded.

The extensions were priced at $399.00 each for 16 in, $499.00 for 22 in, with 10+ color options available. 

Aldean later added color-matching options to the collection. 

“If you’re unsure of what your pretty hair color would be, these color-matching clip-ins are perfect for you! How it works: select the color you think best matches your current color, and head to checkout! From there, you will pay the $25 fee, and receive your sample swatch in a few days. Once you confirm that this is the perfect match for you, you will mail the sample swatch back with your return packaging that has been provided in your order. Finally, once we receive the sample swatch back, the $25 you paid up front will be credited towards your purchase of a full XO Britt clip-ins set. That’s it!”

Several artists and influencers have been seen sporting the XO Britt Aldean clip-in hair extensions, including Priscilla Block, HARDY’s wife Caleigh Ryan, Victoria Vesce, and many more. 

In the fall of 2022, Brittany celebrated XO Britt Aldean with a pop-up event in at Hampton Social in Nashville. The soirée was attended by a slew of influencers as well as Brittany’s friends such as Summer Pardi, RaeLynn, Kasi Rosa, Jenna Michelle, and more.  

With the XO Britt Aldean collection coming to an end, Brittany turned to her 2.4 million Instagram followers to get inspiration for her net business venture. 

“I love hearing your thoughts! What kind of business venture would you guys want to see from me? (Makeup, Skincare, Clothing….),” Brittany wrote in her Instagram stories with a question box.

Brittany has yet to reveal what her next project may be, however, she and her sister-in-law, Kasi Rosa, currently have a conservative clothing line dubbed “Brittany and Kasi” where they often drop collections of merch.  

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.