Brittany Aldean Ponders Next Business Venture After Clip-In Hair Extension Collection Ends

“All good things must come to an end,” the announcement post reads.

By

Lauren Jo Black

| Posted on

January 25, 2023

at

12:57 pm

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Brittany Aldean; Photo Courtesy XO Britt Aldean

Jason Aldean’s wife Brittany Aldean is ending her clip-in hair extensions line, XO Britt Aldean, later this month.

The XO Britt Aldean social media account revealed the news two years after its official launch. 

“All good things must come to an end!” the company wrote in a statement on Instagram. ”At the end of this month, the XO Britt Aldean inventory will be completely sold out! Being able to partner with @harperellishairco and provide you with salon-quality hair for the past two years has been a dream.”

Brittany Aldean; Photo Courtesy XO Britt Aldean
Brittany Aldean; Photo Courtesy XO Britt Aldean

The clip-in hair extension company continued to let customers know that once the current stock sells out, there will no more added to the collection. However, they promised consumers that their support line will remain active until further notice.

“If you are still thinking about investing in your dream hair, be sure to place an order ASAP before we are completely out of stock! Orders will be fulfilled and shipped until January 31st!” the XO Britt Aldean account added. ”Don’t worry, our customer service email is not going anywhere! If you have placed an order in the past, and have any questions at all, you can still contact my Customer Service team at hello@xobrittaldean.com.”

Brittany Aldean; Photo Courtesy XO Britt Aldean
Brittany Aldean; Photo Courtesy XO Britt Aldean

XO Britt Aldean then thanked its consumers and showcased their gratitude for their customers’ support.

“And to all of you who poured your love and support into the XO Britt brand… I love you and am so grateful for you! Sending you all so much love always! XO Britt, 💋” the statement concluded.

The extensions were priced at $399.00 each for 16 in, $499.00 for 22 in, with 10+ color options available. 

Aldean later added color-matching options to the collection. 

“If you’re unsure of what your pretty hair color would be, these color-matching clip-ins are perfect for you! How it works: select the color you think best matches your current color, and head to checkout! From there, you will pay the $25 fee, and receive your sample swatch in a few days. Once you confirm that this is the perfect match for you, you will mail the sample swatch back with your return packaging that has been provided in your order. Finally, once we receive the sample swatch back, the $25 you paid up front will be credited towards your purchase of a full XO Britt clip-ins set. That’s it!”

Several artists and influencers have been seen sporting the XO Britt Aldean clip-in hair extensions, including Priscilla Block, HARDY’s wife Caleigh Ryan, Victoria Vesce, and many more. 

In the fall of 2022, Brittany celebrated XO Britt Aldean with a pop-up event in at Hampton Social in Nashville. The soirée was attended by a slew of influencers as well as Brittany’s friends such as Summer Pardi, RaeLynn, Kasi Rosa, Jenna Michelle, and more.  

With the XO Britt Aldean collection coming to an end, Brittany turned to her 2.4 million Instagram followers to get inspiration for her net business venture. 

“I love hearing your thoughts! What kind of business venture would you guys want to see from me? (Makeup, Skincare, Clothing….),” Brittany wrote in her Instagram stories with a question box.

Brittany has yet to reveal what her next project may be, however, she and her sister-in-law, Kasi Rosa, currently have a conservative clothing line dubbed “Brittany and Kasi” where they often drop collections of merch.  

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.