Carrie Underwood, Garth Brooks & ALABAMA To Headline Kickoff Jam

A total of 18 artists will take the stage at Frank Brown Park on Labor Day weekend.


Madeleine O’Connell

| Posted on

April 17, 2024


5:04 pm

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Kickoff Jam

Country Music is taking over Panama City Beach, Florida on Labor Day Weekend for a very special Kickoff Jam headlined by Garth Brooks, Carrie Underwood and ALABAMA.

It has officially been five decades since the popular vacation destination was incorporated in 1970 with the merger of West Panama City Beach, Long Beach Resort, Edgewater Beach Resort and Panama City Beach. To celebrate this milestone, music lovers will unite on the tropical beaches of Frank Brown Park from August 30 to September 1, 2024 to hear from a total of 18 different acts, including four Country Music Hall of Fame inductees who represent over 50 years of Country hits.

“I’ve been doing this for 40 years, and without question, this is the biggest show we’ve ever put on,” said Executive Producer Rendy Lovelady. “We’re excited to celebrate five decades of Country music in Panama City Beach!”

Who Will Be Performing Each Night?

The Kickoff Jam is presented by the producers of Gulf Coast Jam Presented by Jim Beam and hosted by Storme Warren, popular host of TuneIn’s The Big 615. 

Night one of the three-day weekend will be led by the critically acclaimed group, ALABAMA, featuring a special appearance from Randy Travis. Jamey Johnson, Tyler Farr, Gavin Adcock, Pam Tillis and Catie Offerman will also take the stage throughout the event on Friday, August 30

Saturday, August 31, fans will be treated to performances by NEEDTOBREATHE, Lauren Alaina, Restless Road, Carter Faith and Kayley Green before 8-time GRAMMY® award winner Carrie Underwood takes the stage to round out the star-studded evening.

For the final day of the event, Allie Colleen, Mackenzie Carpenter, Rhett Akins, The Oak Ridge Boys, and Randy Houser will warm up the crowd in anticipation for Garth Brooks’ highly-anticipated arrival on Sunday, September 1.

“It’s such a great honor to be a part of bringing the biggest names in Country music right here to our beautiful beaches,” said Kickoff Jam COO Mark Sheldon. “It’s our vision to not only support the local community, but to show the country how proud we are of our heritage and Country music in Panama City Beach.”

How To Buy Tickets

Prior to heading to Frank Brown Park for hours of unmatched country music performances, attendees can relax among the beaches of Panama City Beach, explore the local attractions and indulge in delicious eats. 

Three-day passes for Kickoff Jam range from $299 to $1399 and will be available beginning at 10 a.m. CT on April 24, 2024 at

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.