Carrie Underwood Surprises Fans at Nashville Farmers Market to Celebrate New Wellness Venture, HiNote

Carrie Underwood made a surprise appearance at Nashville’s 12 South Farmers Market earlier this week to celebrate her new wellness brand, HiNote. 

The country superstar and American Idol judge paid a visit to the HiNote pop-up track where she met with fans, served up some samples of HiNote Everyday Energy Daily Nutrition Mix, and even posed for photos. 

Underwood launched HiNote in May. The venture is focused on helping women prioritize their health with practical tools that fit into everyday life.

The brand’s first product, HiNote Everyday Energy Daily Nutrition Drink Mix, features protein, collagen, fiber, fruits and vegetables, and vitamins, and is available in Berry Medley, Juicy Peach, and Strawberry Lemonade flavors.

Alongside the launch, Underwood also rebranded her fit52 app as HiNote Life, bringing together workouts, recipes, nutrition tracking, and community features in one place. The project is the latest addition to a wellness-focused business portfolio that includes her New York Times bestselling book Find Your Path, the fit52 platform, and other health and fitness ventures.

“Health and wellness have always been such an important part of my life,” Underwood shared.. “Through my app, my own workouts, and daily conversations, I keep hearing the same heartfelt truth from women everywhere, myself included: we want to care for ourselves while still showing up for everything else our busy lives demand. That’s why I created HiNote. To help build a home for the everyday habits that support real life: movement, nourishment, and simple routines you can stick with.”

During a recent interview with Cody Alan on Sirius XM’s The Highway, Underwood further elaborated on the brand.  

“We’ve had the fit52 thing going on, trying to teach people how to move their bodies and meeting women but, you know, it’s for everybody, meeting people where they are and trying to make things very ‘no muss, no fuss.’ You don’t need a lot of crazy equipment. It’s nothing crazy. These are easy things that are very approachable and should be able to fit into anybody’s schedule and lives,” she explained. 

“And I feel like creating products to go along with that was just kind of a natural next step. It’s been something we’ve been dreaming about for a while and finally decided like, ‘Hey, let’s make this dream a reality.’ So we did create what we’re calling our everyday energy. It’s a daily nutrition drink mix. And we’re not telling you to get on any crazy diets or anything like that. We really just want to be a part of your day and create good sustainable energy and provide 20 grams of protein, five grams of fiber. We’ve got fruits and vegetables, superfoods, no artificial dyes, sugar-free. We really just wanted to create something that I myself would use and have been using way before everybody else because I get all the fun stuff first. But it’s been a lot of fun so far and I can’t wait for people to try it.”  

HiNote Everyday Energy Daily Nutrition Drink Mix is currently available for purchase on HiNote.com in single-flavor bags and variety packs, along with a branded shaker bottle. Fans can also access the HiNote Life – Powered by fit52 app through the Apple App Store and Google Play.