Carter Faith Stars With Rudy Pankow In New Music Video For Kygo Collab ‘That’s When You Know’
The pair hit the road and explore the risk that comes with taking a leap for love.
Photos Courtesy of Carter Faith, Rudy Pankow.
Carter Faith is stepping into a new sonic era as she leans into a bold crossover moment with one of dance music’s biggest DJ’s, Kygo, for their collaborative single, “That’s When You Know.” Alongside its recent release, the multi-talented country artist co-stars with Rudy Pankow in the accompanying music video.
Arriving just in time for festival season, the track bridges the gap between country music storytelling and dance-pop energy as Faith’s signature North Carolina bred vocals intertwines with the Norwegian DJ’s airy, feel-good production style. Although the artists stem from very difficult musical backgrounds, “That’s When You Know” proves that when combined, the two worlds can create something magical.
That same energy is felt throughout the official video directed by Daniella Mason. The video opens with Carter Faith pulling up to a middle-of-nowhere gas station in her 1967 cherry red Pontiac (a nod to her album Cherry Valley, perhaps!). Pankow’s character rushes out to do his job and pump the gas in her classic ride. No words are spoken between the two of them, but a clear tension is felt.
Faith slips the man what is initially believed to be a tip for his hard work, but as he takes a closer look, he realizes it’s an invitation to join her on the road. Pankow pauses for a moment and looks between the gas station and the unknown adventure awaiting him in the car before ultimately deciding to choose to take the leap.
The rest of the video follows the pair as they trade conversation while the wind blows through their hair riding the backroads in a convertible. They seem to lean into the spontaneous, easy kind of connection as they explore the views of Harpeth Shoals Ranch in Ashland City, TN until the sun sets.
Their on-screen romance perfectly reflects the lyrics of the reflective, slow-burning ballad that hits on the uncertainty of love and the emotional risk that comes with it. Using the metaphor of love as a road, it leans into the idea that relationships are unpredictable.
A bit of doubt and hesitation can be heard through Faith’s vocals as she questions whether taking the shot at love is worth the risk. Upon reaching the chorus, it seems she starts to embrace the fact that heartbreak is all part of the experience.
She sings, “Like the stars we’re fading/ One day we’ll be gone/ Take my heart and break it/ I’ll be holding on. And if one chose to leave/ Embrace the hurt, embrace it all/ If a heart is breaking/ That’s when you know it’s love/ That’s when you know it’s love/ That’s when you know it’s love/ That’s when you know it’s love.”
“That’s When You Know” follows the October arrival of Carter Faith’s critically acclaimed debut album, Cherry Valley. The collection of 15 songs chronicles Carter’s journey from North Carolina hometown to Nashville and all the breakups, new loves, milestones and family problems that arose in between. She named the project after a road sign she once came across that stuck with her and became a symbol for her creative space.
Cherry Valley recently earned Faith another milestone in her career when it received a nomination for ACM Album of the Year. While reflecting on this incredible feat, the rising country star revealed gushed about why it means so much to her to be recognized in this way.
“I moved to Nashville when I was 18 and flash forward to 25, my album is nominated for ALBUM OF THE YEAR at the ACMS. I am the ONLY WOMAN nominated in the category and it is the first debut album to be nominated in 10 years since Chris Stapleton. I don’t really know how that happened but I’m so proud to be a bold woman in country right now,” she wrote in an Instagram post.
Along with the upcoming ACM Awards taking place May 17 in Las Vegas, Faith has officially wrapped up her first-ever headline tour, The Cherry Valley Tour, and is preparing to join Post Malone on the road on his Big Ass Stadium Tour.
A full list of upcoming dates can be found on Carter Faith’s official website.
Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.
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