Chris Stapleton Gives A Nod To His Iconic National Anthem Performance In Super Bowl LX Commercial
Stapleton will take center stage in Sazerac’s first-ever Super Bowl commercial for Traveller Blended Whiskey.
Chris Stapleton; Photo by Andy Barron
Chris Stapleton is set to star in in Sazerac’s first-ever Super Bowl commercial for Traveller Blended Whiskey, the brand he co-created alongside Buffalo Trace Distillery Master Distiller Harlen Wheatley. The 30-second national spot will air shortly before kickoff of Super Bowl LX on NBC and Telemundo, placing Traveller in one of the most-watched moments of the year.
Filmed at Buffalo Trace Distillery, the World’s Most Award-Winning Distillery, the commercial highlights the craftsmanship behind Traveller, a 90-proof blended whiskey that launched in early 2024. Viewers get a glimpse into the behind-the-scenes work that often goes unnoticed, from Stapleton’s preparation before taking the stage to the patience required to make bourbon long before it’s ever poured.
Airing just ahead of the National Anthem, the ad, produced in a partnership between The Shop, Sazerac’s Internal Agency, and Ode Studios, features Stapleton strumming the opening notes of “The Star-Spangled Banner.” This offers a subtle nod to his unforgettable Super Bowl anthem performance of 2023 that captivated audiences nationwide.
During his pre-game preparations, the country music superstar reflects on how every great moment, much like the whiskey he sips, is meant to be savored.
“There’s a time, time spent doing the work that nobody sees, playing the long game. Cause perfect moments don’t just happen, they are made. Traveller whiskey, made for the moment,” he says.
WATCH
Stapleton shares this powerful statement while sipping on a glass of Traveller Blended Whiskey before making his way inside State Farm Stadium in Arizona. The spot ends with black and white snapshots from his memorable time on the field.
This newest campaign marks another step in the whiskey brand’s fast-growing momentum, after becoming Major League Baseball’s first official whiskey this baseball season and having a notable presence at the Daytona 500. Additionally, the brand is gearing up for a major announcement regarding its first line extension, dubbed the Traveller Full Proof.
The big game will take place at Levi’s Stadium in Santa Clara, where the New England Patriots are set to face off against the Seattle Seahawks at Levi’s Stadium on Feb. 8.
The “Tennessee Whiskey” singer will not be making an appearance at the 2026 Super Bowl event, however he has extended his All-American Road Show, adding 20 new dates for the year. His recently added shows will include stops at several major U.S. stadiums, along with additional special guests, including Lainey Wilson and Zach Top on select shows.
A complete list of Chris Stapleton’s live performances for the year can be found HERE.
Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.
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