City of Austin Pulls The Plug On SXSW Amid Coronavirus Concerns

South by Southwest (SXSW), an annual tech, film and music conference held in Austin, Texas, has officially been cancelled due…


Lauren Jo Black

| Posted on

March 6, 2020


4:38 pm

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South by Southwest (SXSW), an annual tech, film and music conference held in Austin, Texas, has officially been cancelled due to the coronavirus outbreak.

The City of Austin cancelled the event, which was originally scheduled for March 13-22, and an official statement shared to the SXSW website states that SXSW “will faithfully follow the city’s directions.”

The news comes just hours after the Nashville Songwriters Association International (NSAI) announced that the Tin Pan South Songwriters Festival is being rescheduled due to concerns over the virus as well as the recent tornadoes in Middle Tennessee.

“We are devastated to share this news with you. ‘The show must go on’ is in our DNA, and this is the first time in 34 years that the March event will not take place,” the SXSW statement reads. “We are now working through the ramifications of this unprecedented situation.”

Singer/songwriter Margo Price was among the artists scheduled to appear at the event. In previous years, SXSW has hosted a number of country artists and personalities, including Charles Esten, Midland and Sam Hunt (among others).

Several tech companies that were scheduled to partake in the event recently pulled out due to travel restrictions. According to FOX 5, Twitter was the first to cancel and Facebook, Intel, Vevo and Mashable quickly followed suit.

SXSW is currently exploring options to reschedule the event. For additional information on the cancellation, click HERE.

At the time of publication, there are currently 101,914 current cases of coronavirus worldwide and 242 active, confirmed cases in the United States.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.