CMT is making headlines after the network announced plans to implement 50/50 video airplay for male and female artists on CMT and CMT Music channels, effective Tuesday (Jan. 21).
Females will now account for half of the video hours across CMT’s platforms, which according to a press release, is an increase from the previous 40/60 ratio.
“Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” said Leslie Fram, SVP of Music & Talent, CMT. “At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry.”
The news comes just after Fram appeared on TBS’ Full Frontal With Samantha Bee to comment on the inequality women in country music face on a daily basis. The head-turning piece also featured Brandi Carlile, Tanya Tucker, Margo Price and Mickey Guyton.
Just after the Full Frontal episode aired, Kelsea Ballerini and Kacey Musgraves took a stand for themselves and their peers when radio station located in Saginaw, Michigan claimed that they “cannot play two females back to back.”
Always one to speak her mind, Musgraves held nothing back in her response to the situation. “Smells like white male bullshit and why LONG ago I decided they cannot stop me. ,” she wrote. “And yet, they can play 18 dudes who sound exactly the same back to back. Makes total sense.”
CMT’s new pledge is just one way the network is supporting female artists. Launched in 2013, the CMT Next Women of Country franchise has been a catalyst for many female country artists to be discovered. The franchise was extended to the CMT Next Women of Country Tour, which in 2020 features Tanya Tucker and CMT Next Women members Aubrie Sellers, Brandy Clark, Erin Enderlin, Hailey Whitters, Madison Kozak and Walker County.
CMT will unveil additional initiatives highlighting female artists in the coming weeks.