Cole Swindell’s Late Father Inspired His New Song ‘Bronco,’ Then His Brothers Found the Truck
“I’m so excited to share this song with you all…”

Cole Swindell; Photo by Zack Dougan
Sometimes, a vehicle is much more than a way to get from one place to another. It can hold years of memories, become tied to the people we love and, in some cases, feel completely irreplaceable. That’s exactly what happened with Cole Swindell and his late father’s Bronco, which inspired him to turn those memories and emotions into a song fittingly titled “Bronco.”
What happened after he shared the song with his brothers made the story even more special. Inspired by the lyrics and the memories they shared, his brothers set out to find their dad’s old Ford Bronco. They eventually tracked it down and surprised Swindell with the truck during a special trip back home.

Now, with his dad’s Bronco back in his possession, Swindell has released “Bronco,” a nostalgia-filled song that takes listeners down memory lane through childhood memories, family moments, old friends and the vehicle that was there through so much of it all.
Co-written by Swindell alongside Lauren Hungate, Seth Mosley and Jameson Rodgers, “Bronco” may be deeply personal to the country star, but the story behind it is one that can resonate with anyone who has ever held onto something because of the memories attached to it.
That sentiment comes through in the song’s chorus, as he sings, “A new truck’s fine, but it don’t come close/ It’s a long shot y’all, but if anyone knows/ ‘Bout a for sale sign on an old Bronco/ Hell I’d probably get back twenty years or so/ Couple thousand miles down memory lane I’d go/ If you find it, name the price, and consider it sold.”
Swindell explained that the song came to life after he came across an old photo of himself and his brothers standing alongside their father and his Bronco.
“I had no clue when I found this old picture of me and my brothers standing with our Dad by his old Bronco just how many memories it would bring back,” the Georgia native shared. “It was a huge part of my childhood, and something I’ve always wanted to find and restore. When my brothers surprised me with it, it was a moment I never thought I’d see and now one that I’ll never forget. I’m so grateful for the memories we made with my Dad in that car, and I’m so excited to share this song with you all and sing it out on the road together.”

“Bronco” follows the release of “Girl Dad,” which became the No. 1 most-added song at country radio upon its release, marking Swindell’s biggest add date of his career. The deeply personal track finds him reflecting on the moments he wishes his late father could have experienced with him, including meeting his wife and welcoming their daughter, Rainey, into the world.
The two songs are now tied together by an incredibly special full-circle moment. While Swindell was filming the “Girl Dad” music video, his brothers surprised him by bringing his dad’s old Bronco back into his life. It was a moment that took the memories he had been singing about and made them real again, giving Swindell a piece of his past that he had always hoped he could find.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








