Everything You Need To Know About The Inaugural Field & Stream Music Fest 

This “party in the woods” will take place from October 4-6, 2024.


Madeleine O’Connell

| Posted on

March 28, 2024


5:28 pm

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Eric Church; Photo by Andrew Wendowski

In the beginning of 2024, Eric Church and Morgan Wallen announced that they have teamed up to lead the relaunch of Field & Stream, the leading outdoor lifestyle brand with roots dating back to 1871. As part of the ongoing mission to uphold the 150-year legacy of this brand, Field & Stream has unveiled plans to host its first-ever music fest.

Here’s everything we know about the upcoming festival:

When & Where Is The Festival Taking Place?

Co-produced by Southern Entertainment this three-day event dubbed “a party in the woods” is set to take place from October 4-6, 2024 at 1443 Arrowhead Road, Winnsboro, SC 29180.

Who Is Performing?

So far, Lainey Wilson and Eric Church have been announced as this year’s headliners who will take the stage alongside more than 30 of “Country’s Hottest Artists.” The remaining performers will be announced at a later date.

The Experience 

While on-site, fans will have the unique opportunity to get in touch with their passion for the great outdoors as the Field & Stream Music Fest and Outdoor Expo will span 2,600 acres of countryside, complete with a surplus of creeks and watering holes. In addition to all the incredible music promised, attendees will be able to take part in various recreational opportunities such as fishing, hiking, trail exploration, off-road adventures, shooting sports, downhill mountain biking, rafting, a diverse selection of food vendors, excursions, an outdoor expo, and much more. 

The event will also offer exhibits by leading industry experts and brands in the field, allowing festivalgoers the chance to engage with the outdoor community.

On-site lodging options include RV camping, cabin rentals, glamping, overland camping, and traditional tent camping.

Tickets Available Now

Members of Field & Stream’s exclusive 1871 Club will have access to insider perks such VIP registration for outdoor excursions, early festival merchandise releases, and much more. To become a member of the 1871 Club, visit: https://www.fieldandstream.com/1871-club/

Both general admission and VIP tickets are available now and can be purchased HERE

Eric Church, Morgan Wallen; Photo by Victoria Will, Courtesy Of Field & Stream
Eric Church, Morgan Wallen; Photo by Victoria Will, Courtesy Of Field & Stream

Morgan Wallen & Eric Church’s Involvement In Field & Stream

As avid outdoorsmen, conservationists, and storytellers, Morgan Wallen and Eric Church teamed up to lead the resurrection of the print magazine through a membership community that allows others alike to do the same. As Church explained via a press release, this new opportunity allows to get back to their roots and step outside the noise and constant movement within their everyday lives to enjoy the pace of the outdoor space.

“I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck,” said Church. “That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.” 

The relaunch includes access to the Field & Stream 1871 Club, an updated digital platform, a limited-edition apparel collection inspired by Church and Wallen, and the announcement of an outdoor music festival co-produced by Southern Entertainment coming this fall.

Additionally, the pair of artists also purchased the retail side of Field & Stream from DICK’s Sporting Goods, as well as the media platform from the digital media company, Recurrent. This step enables the historic brand to come together under the same ownership for the first time in its 150-year history.

“There’s nothin’ I love more than being with friends around a campfire, on a boat or in a deer stand — and Field & Stream represents all of those to me,” Wallen added. “Being part of its future is incredible and we want to keep bringing people together outdoors, makin’ memories, for generations to come.” 

Field & Stream is expected to have a promising future ahead as the team is working to implement various ideas that will further highlight its distinctive storytelling.

For more information, visit fieldandstream.com

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.