From ‘American Idol’ Audition To The Road: Hannah Harper’s ‘String Cheese’ Story Comes Full Circle
“Of course, it doesn’t hurt that they keep us stocked with plenty of string cheese and snacks out on the road,” she says.

Hannah Harper; Photo Courtesy of Sargento
American Idol winner Hannah Harper just scored a major upgrade to her headlining tour, thanks to a new partnership with Sargento, which has signed on as the exclusive cheese sponsor of her String Cheese Tour.
The collaboration was inspired by Harper’s viral original song, “String Cheese,” which she performed during her American Idol audition. The heartfelt tune about motherhood and the pressure of trying to do it all brought Carrie Underwood (and millions of viewers!) to tears, quickly becoming one of the season’s most memorable moments.
Following the performance, Sargento reached out to Harper with a surprise package filled with string cheese. What started as a thoughtful gesture has now grown into a year-long partnership.

Throughout the String Cheese Tour, fans can expect special Sargento experiences, including ticket giveaways, exclusive content, limited-edition merchandise and plenty of other surprises along the way.
As part of the partnership, Sargento gave Harper’s tour bus a cheesy makeover, wrapping it in custom String Cheese Tour graphics and stocking the fridge with plenty of Sargento favorites, including String Cheese snacks, Balanced Breaks snack kits, Mighty Bites lunch snack kits and other natural cheeses. Fans can catch a glimpse of the newly decked-out bus when Harper rolls into the Backbone Bluegrass Festival in Strawberry Point, Iowa, on July 24.
Harper celebrated the partnership by taking fans on a lighthearted tour of her newly wrapped bus in a social media video, offering a closer look at its custom Sargento makeover.
The collaboration will also bring fans closer to the action through surprise ticket giveaways announced across Sargento’s and Harper’s social media channels. Plus, the partnership will spotlight its most dedicated supporters by recognizing standout commenters and passionate fans as the weekly “Fan of the Week,” rewarding them with tickets to upcoming tour stops.
“I’ve always loved that Sargento is a family-owned company that believes in making high-quality, natural cheese. It’s what I feed my own family at home and exactly what I want to fuel our crew on the road,” said Hannah Harper. “Having one of the first brands that believed in me join this tour makes this partnership incredibly special.”

“From the moment we first heard Hannah’s music, we knew she embodied the values that have defined Sargento for generations—family, quality and bringing people together,” said Erin Price, General Manager at Sargento. “This partnership is about much more than string cheese on a tour bus. It’s about celebrating family, supporting an artist we’ve believed in from the beginning and creating memorable moments for fans across the country.”
The collaboration won’t end when the tour does. Harper and Sargento plan to continue working together through the 2026 holiday season and into 2027 with additional fan experiences, exclusive merchandise and more.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







