Jana Kramer Teams Up with EBY to Launch ‘Wild & Free’ Collection Inspired by Comfort and Freedom

After years of publicly navigating heartbreak, healing, and rediscovering herself, country music singer, actress and author Jana Kramer has finally entered a chapter where comfort is no longer something she is willing to compromise on. That mindset became the inspiration behind “Wild & Free,” her new collection with EBY that centers around letting go of what no longer fits, in both a mental and physical sense.

EBY, which stands for Empowered By You, is a performance intimates brand known for its innovative designs that prioritize comfort, support, and a fit that doesn’t sacrifice personal style. The company was also founded by a female-led team that includes Sofia Vergara, Rosario Dawson and Venus Williams, making its mission one that was created for women, by women.

Kramer explained to Country Now that partnering with the brand felt like a natural fit because she was already a fan of EBY products even before the “Wild & Free” collection came together. She especially highlighted her love for the SoftWire® technology for providing support and comfort without the restrictive feeling of traditional bras. Between the products themselves and the mission behind the company, Kramer admitted it “wasn’t a hard decision” to team up with a brand she “already believed in.”

“Partnering with EBY on Wild & Free feels like the most natural next chapter for me,” she shared. “So much of my journey has been about learning what truly supports me, and choosing what I keep, what I carry, and what I’m done with. Wild & Free is that idea made into a collection. No wires, no digging, no compromise. Just a reminder that free feels better.”

There’s also a deeply personal tie to the name of the campaign: Wild & Free. It was inspired by her journey of breaking free from things that caused her pain and now getting to embrace the freedom that comes with years of growth and healing.

“I think one of the most beautiful things about being a woman is how we change, how we grow, how we evolve. The old me wore things physically, emotionally, mentally because that’s just what I thought I had to do, what I thought I had to fall in line with. As you get older, that’s the beautiful piece of learning yourself. Through healing, through being wiser, you recognize what suits you. And that comes with not just a wardrobe change but emotionally and spiritually as well,” Kramer explains.

“I love that EBY is part of that because you don’t have to be restricted in a wired bra just because that’s what you were taught a bra is. To be able to break those barriers and still be supported, and support other women, that’s a win.”.

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A post shared by Jana Kramer (@kramergirl)

Through this collection, Kramer hopes to share the important lesson with other women that they don’t have to hold onto what doesn’t fit anymore, in life or in what they wear. She invites anyone who puts on an EBY bra to remember that they have the power to decide what they keep and what they leave behind.

The campaign captures her powerful and raw story through a Western-inspired shoot which finds Kramer modeling the variations of the prints and colors offered in the two silhouettes. Available today, Wild & Free features the Relief Bra and the Sheer Bralette, both of which offer the brand’s patented wire-free support technology in a soft, minimalist design with delicate fabrics and a lightweight silhouette.

“Once you put on the Sheer Bralette and it literally feels like you’re wearing nothing, you realize how much you’ve been tolerating for no reason. It’s weightless, breathable, and actually sexy. And the Relief Bra lifts and supports in a way that feels like it was made for your body. No wire digging in, no adjusting throughout the day, just real all-day comfort that also looks incredible. I kept thinking, why did it take this long for a bra to feel this good?”

Kramer had a very hands-on approach to this entire campaign, including the creative process, which she admits was one of her favorite parts.  

“I wanted the Wild & Free collection to feel like a summer day in the country, easy, warm, a little sun-kissed. The Sheer Bralette comes in these gorgeous colorways, Panthra, Blue Opal, Champagne, and they feel as light as they look. The Relief Bra has this beautiful range from Cadet to Murex Shell that feels elevated and totally wearable every day. But beyond the aesthetic, I wanted the collection to match the feeling of actually putting it on. Something that looks beautiful and feels like practically nothing.”

Wild & Free features two silhouettes:

The Relief Bra: A little wild. A lot of power.

• Lifts without digging
• All-day wear
• Smoothing
• Featuring SoftWire® technology

The Sheer Bralette: Looks good, feels like nothing. 

• Comfortable and sexy
• Lightweight, breathable
• Slip-proof flocking technology

COLOR EXPRESSIONS

Sheer Bralette:

• Panthra
• Blue Opal
• Black
• Champagne

Relief Bra:

• Cadet
• Murex Shell
• Black
• Nude

When asked what she would say to women who feel afraid to break free of the discomfort, both in their lives and in their bras, Kramer’s response was simple: “Just try it.”

“Put on the EBY Relief Bra and tell me you don’t feel the difference immediately. Their patented SoftWire® technology gives you real lift and support without the wire that’s been digging into your ribs since you were a teenager. We’ve been so conditioned to think that support requires suffering. It doesn’t,” she emphasized. “The same way I had to learn that in my own life, you don’t have to earn comfort by tolerating pain. That goes for relationships and it goes for your bra.”

For Jana Kramer, that message sits at the heart of “Wild & Free,” serving as a reminder that freedom often starts with simply deciding not to settle anymore.

Click HERE to shop the collection.