Jason Aldean’s Wife, Brittany, And Sister, Kasi, Launch ‘Legendary’ Merch Collection With ‘Try That In A Small Town’ Designs

“It’s here, y’all,” they wrote.


Lauren Jo Black

| Posted on

August 4, 2023

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Brittany Aldean and Kasi Rosa; Photo Courtesy Brittany and Kasi

Jason Aldean’s wife, Brittany Aldean, and his sister, Kasi Rosa, have launched a new collection of their Brittany and Kasi merchandise line, dubbed the LEGENDARY collection.

On Friday (Aug. 4), the pair dropped an extremely limited line of merchandise offering several new items, all available in unisex sizes in addition to one kid’s tee and one women’s tee. The products include t-shirts, hoodies, hats, crew necks as well as a kids t-shirt.

“It’s here y’all – LEGENDARY! 🖤 🤍Our NEW merch collection just dropped with amazing new designs for Small Town Fans 🇺🇸,” the pair collectively wrote on Instagram. 

For ‘Small Town Fans’

Items available in the new lineup include designs with “LEGEND.” positioned below Aldean’s portrait, along with a variety of items reflecting their political perspectives, featuring the phrase “It’s Not Conservative, It’s Common Sense.”

Brittany enlisted her 5-year-old son, Memphis, to model the “LEGEND.” kids t-shirt for the collection. Meanwhile, Brittany Aldean and Kasi Rosa Wicks serve as the official models of the other items.

The merchandise collection offers a diverse range of “Try That In A Small Town” items, including a navy t-shirt displaying the song title on a marquee at the back of a vintage truck, a gray crewneck featuring “Try That In A Small Town” on the back, a patriotic white tee with the song title encircling an American flag, as well as various styles of “Try That In A Small Town” hats.

New Collection

Brittany and Kasi originally launched the collection of merch in November of 2021. Since then, they’ve teamed up for various collections, including a Barbie-inspired line, and a cowboy-inspired collection. 

The pair dub the merchandise brand, an “Official Store for Conservatives by @brittanyaldean and @kasirosa” on their Instagram account.

Billboard Hot 100 No.1

The latest merch drop comes in the wake of Jason Aldean’s first-ever Billboard Hot 100 No.1 with “Try That In A Small Town.” The song rocketed to the top of the chart following controversy surrounding the song and music video. 

The singer faced accusations from numerous social media users, alleging pro-gun and racist sentiments in the song. They referred to the song as a “dog whistle,” expressing their belief that the lyrics promoted a racist, right-wing agenda.

Earlier this week, after Jason Aldean officially hit No.1 on the Hot 100 chart, Brittany and Jason gathered together with family and friends to celebrate the success of the song.


On Tuesday (August 1), the 36-year-old mother of two took to social media to share footage of the low-key get-together, which took place at The Troubadour Golf & Field Club in Tennessee. 

“Well, yesterday was a monumental day for @jasonaldean ❤️ #1 on the Billboard Hot 100 Chart!! …A career first 🙏🏼,” she wrote in the caption of her latest Instagram post.

Referring to the controversy that ensued following the release of the “Try That In A Small Town” music video, Brittany added, “That sure did backfire, didn’t it?? The best fans EVERRRR ❣️❣️❣️❣️.”

The gathering was attended by their close family and friends, including his father Barry, and stepmom as well as two of his children, Memphis and Navy. 

Jason Aldean, Luke Bryan; Photo Courtesy Brittany Aldean, Instagram Stories
Jason Aldean, Luke Bryan; Photo Courtesy Brittany Aldean, Instagram Stories

Jason’s long-time “bestie” and fellow country music superstar, Luke Bryan, was also among the attendees, according to an Instagram story shared by Brittany Aldean on Monday evening (July 31).

Brittany often joins her husband on the road and was recently by his side for the grand opening of Jason Aldean’s Kitchen + Rooftop Bar in Gatlinburg, Tennessee.

On Tour

Jason Aldean is currently in the midst of his Highway Desperado Tour, which kicked off on July 14 at Bethel Woods Center for the Arts in Bethel, NY.

Produced by Live Nation, the 39-city headlining tour will make stops across the U.S. in Atlanta, Charlotte, Phoenix and more. The trek is expected to come to a close in Tampa at MIDFLORIDA Credit Union Amphitheatre on October 28.

Jason Aldean; Photo by Andrew Wendowski
Jason Aldean; Photo by Andrew Wendowski

Mitchell Tenpenny and Corey Kent serve as support on the run. 

Additionally, Jason Aldean is also scheduled to perform at A Covenant Knight at the Grand Ole Opry House in support of The Covenant School. The benefit will feature performances by Aldean, Morgan Wallen, Anne Wilson, Brandon Heath, Jeffrey Steele, Lee Brice, Maddie & Tae, NEEDTOBREATHE, Old Dominion, and Zach Williams. 

Hosted by Storme Warren, the two-hour event comes just nearly five months after The Covenant School tragedy and marks the beginning of a new school year for the students and faculty.
A complete list of Jason Aldean’s upcoming tour dates can be found HERE.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.