Jelly Roll Forgets He Has Face Tattoos In Hilarious Super Bowl Commercial

“What happened to my face?” Jelly Roll questions in the sneak peek clip.

By

Madeleine O’Connell

| Posted on

February 1, 2024

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Jelly Roll, Uber Eats; Photo Courtesy YouTube

Jelly Roll dropped a teaser of his leading role in an Uber Eats commercial set to debut during the 2024 Super Bowl (Feb. 11). 

The genre-bending star took to social media to share a sneak peek of the spot through a 15-second clip that shows off Jelly Roll’s acting and comedy skills as he pokes fun at his abundant amount of face tattoos. 

The video opens with the “Need A Favor” singer putting away the essentials he ordered from Uber Eats, such as toothpaste, mouthwash and toilet paper. When he closes the medicine cabinet in his bathroom, he’s surprised to see his face covered in ink. 

Sneak Peek: Jelly Roll’s Super Bowl Ad

YouTube video

“What happened to my face?” he asked his reflection.

With wide eyes and a look of confusion, Jelly Roll, who’s donning a patchwork denim jacket, turns around and shouts, “Are these tattoos?”

He continues to touch the different pieces of artwork on his face with great concern as he says “They’re everywhere.”

At the end of the clip, Uber’s cleverly-themed pitch comes across the screen, reminding customers that the brand will have their back when it comes to planning the perfect game day celebration. It reads, “Whatever you forget this Sunday, remember Uber Eats.”

Billboard reported that Jelly Roll’s clip marks the second teaser from the online food delivery company’s 2024 Super Bowl commercial. Uber Eats debuted the first taste of its game-day ad on Jan. 30, with a video featuring Victoria and David Beckham, who also happened to forget something very important.

“We’re thrilled to be back at the Super Bowl for the fourth year in a row,” Georgie Jeffreys, head of marketing, North America, tells Billboard. “We’ve started to share a few of the stars in our spot, but I think we may be forgetting a few?”

When Is The Super Bowl?

This year’s highly anticipated game will find the San Francisco 49ers taking on the Kansas City Chiefs at Allegiant Stadium in Las Vegas. Kickoff for Super Bowl LVIII is set for 6:30/5:30pm CT, and broadcasts live on CBS and streams on Paramount+ with Showtime.

In addition to all the stars and celebrities that are expected to appear in the beloved game day commercials, Reba McEntire will be on site to sing the national anthem. The rest of the pre-game lineup for the Super Bowl features performances by Post Malone and Andra Day. Usher is set to take the stage during the halftime show.

Reba; Super Bowl LVIII
Reba; Super Bowl LVIII

Jelly Roll’s Upcoming Appearances

Jelly Roll is not included in the performance lineup; however, he has a slew of other exciting appearances on the way. 

His next performance will take place at RODEOHOUSTON on March 6, followed by appearances at festivals such as Country Thunder Arizona, Stagecoach, Tailgate N’ Tallboys Iowa and more.

Additionally, he’s expected to attend the 66th Annual GRAMMY Awards on Sun, Feb. 4, to find out if he will take home a win. Jelly Roll is going into the coveted evening as a first-time nominee in the categories of Best New Artist of the Year and Best Country Duo/Group Performance for his chart-topping duet with Lainey Wilson, “Save Me.”

Shares His Emotions Reaction With Fans

When he found out the incredible news, the Antioch, Tennessee native took to Instagram to share his completely unfiltered and emotion-filled reaction with his fans. 

“I am not sure if I’ll post this or not because I’m so emotional, but the greatest honor an artist can ever hear is that they’ve been nominated for a GRAMMY. I got to hear that this morning,” he said in the video, clearly so overcome with such a wave of joy and shock that it was hard for him to get his words out. 

Jelly Roll went on to say that he hasn’t cried this much since the day his dad died and that he made seven attempts to film his reaction before finally just succumbing to the reality of his emotions.

“I love y’all man so f**king much,” he said in conclusion. 

YouTube video

“Halfway To Hell” Impacts Country Radio

His celebrations continued last week when his latest single “Halfway To Hell” was most-added upon its debut to airwaves on Monday (Jan. 22), earning a whopping 92 first-week adds on stations around the country. This news comes after the track broke out at number 51 on Billboard’s Country Airplay chart, cementing Jelly Roll’s 5th career entry on the chart.

Based on his early success in 2024, it’s safe to say Jelly Roll is in for a big year ahead. 

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.