Jordan Davis Lights Up CMA Fest With Heartfelt Performance Of ‘Buy Dirt’

“Buy Dirt” was crowned CMA Song of the Year in 2022.

By

Lauren Jo Black

| Posted on

July 19, 2023

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Jordan Davis; Photo by Andrew Wendowski

Jordan Davis brought his CMA Award-winning track, “Buy Dirt,” to the Nissan Stadium Stage during CMA Fest. 

Sans his duet partner, Luke Bryan, Davis delivered a heartfelt performance of the song as thousands of fans sang along in unison from the audience.

Fans lit up the sky with their cell phones throughout the performance, making for a beautiful sight inside the packed stadium.

YouTube video

This marked the rising superstar’s first-ever full set at Nissan Stadium during CMA Fest. He also performed tracks such as “What My World Spins Around,” “Almost Maybes,” and “Singles You Up.” This was his first, but definitely not his last performance on the big stage.   

“Buy Dirt,” co-written by Jordan Davis alongside his brother, Jacob Davis, and frequent collaborators Josh Jenkins and Matt Jenkins, was crowned CMA Song of the Year in 2022. It was Davis’ fourth No.1 single and has resonated with fans everywhere. 

“It’s been crazy, just the life of that song,” Davis previously shared with Country Now

“This is the most special song I have released,” Davis once said. “From writing it with my brother and two of my best friends, to having Luke want to be a part of it…it’s going to be hard to top. To me this song is about faith, family, and friends. It’s a reminder to myself to always keep those top priority and in that order. It has been awesome to see so many people connect with that message.”

Jordan Davis; Photo by Andrew Wendowski
Jordan Davis; Photo by Andrew Wendowski

The three-hour CMA Fest special was hosted by Dierks Bentley, Elle King, and Lainey Wilson and aired on ABC on Wednesday, July 19. 

Dubbed “the music event of summer,” the special featured 30+ performances and surprise collaborations from some of Country music’s hottest stars, including Alabama, Jason Aldean, Dierks Bentley, Leon Bridges, Luke Bryan, Eric Church, Luke Combs, Dan + Shay, Jordan Davis, Vince Gill, HARDY, Tyler Hubbard, Jelly Roll, Cody Johnson, Elle King, Miranda Lambert, Avril Lavigne, Little Big Town, Ashley McBryde, Reba McEntire, Tim McGraw, Jo Dee Messina, Old Dominion, Jon Pardi, Carly Pearce, Darius Rucker, Tanya Tucker, Keith Urban, and Lainey Wilson.  

CMA Fest marked its 50th Anniversary with a record-breaking celebration in Nashville, June 8 through June 11. 

Jordan Davis, Dierks Bentley; Photo by John Shearer, Getty Images for CMA
Jordan Davis, Dierks Bentley; Photo by John Shearer, Getty Images for CMA

The four-day event hosted an estimated daily attendance of over 90,000, a 12% increase from 2022, according to the Country Music Association. Additionally, the nightly concerts at Nissan Stadium saw 10% growth from 2022.

The festival also hosted fans from all 50 states as well as a record-breaking 51 countries.

Lainey Wilson, Dierks Bentley and Elle King.; Photo by ABC/Robby Klein
Lainey Wilson, Dierks Bentley and Elle King.; Photo by ABC/Robby Klein

“What a weekend! As we’ve spent the past year reflecting on this milestone celebration, one theme has persisted—the incredible connection between Country Music fans and the artists,” Sarah Trahern, CMA Chief Executive Officer, shared in a statement. “It’s magical because it still matters after all these years. From first-timers to legends, so many artists started as fans—some as far back as Fan Fair. Almost every artist who performs during the festival has had their own experience as a fan, so for many of them, taking the stage at CMA Fest is a full-circle moment. We only get the chance to celebrate our 50th anniversary once, and to do so in such an impactful way has meant the world to us. Thank you, Country Music!”   

More than 300 acts took part in CMA Fest this year, including performances at the Chevy Riverfront Stage, Dr Pepper Amp Stage, Chevy Vibes Stage, Maui Jim Reverb Stage and the Hard Rock Stage as well at Fan Fair X inside Music City Center. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.