Kacey Musgraves Debuts ‘Deeper Well’ Candle For $56

The candle is the official “scentscape” of her forthcoming new album.

By

Madeleine O’Connell

| Posted on

February 23, 2024

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Kacey Musgraves; Photo Courtesy Boy Smells

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Kacey Musgraves teams up with the modernized fragrance brand, Boy Smells, to launch her newest candle, Deeper Well, available now.

The Candle Allows Fans To Experience Kacey Musgraves’ New Album Through Scent

Named after the GRAMMY winner’s forthcoming new album, the product is being dubbed the official “scentscape” of the project as it gives fans a unique chance to experience the rich, texturized themes within the songs using the power of scent. 

Kacey Musgraves, Deeper Well Candle; Photo Courtesy Boy Smells
Kacey Musgraves, Deeper Well Candle; Photo Courtesy Boy Smells

What Does Kacey Musgraves’ Candle Smell Like?

According to a recent release, the candle incorporates “earthy-gourmand notes” of mushroom, beetroot, oakmoss, and damp patchouli, to symbolize a return to one’s roots, as well as “a distillation of what’s essential” using freshness of eucalyptus, raspberry, and lavender. This mix of scents was carefully chosen to bring out inner strength and abundant wisdom, inviting the smeller to “tap into their own DEEPER WELL.”

“This new album is an honest excavation of my own transformation the last few years,” says Musgraves. “I’m emerging more centered, grounded, and trusting of myself than ever—and I knew that I wanted to create a multi-sensorial experience that cultivates self-discovery and our connection to the natural world. Working with Boy Smells is always a joy—and I truly adore the care, sensitivity, and thought that Matthew brings to the process.”

Matthew Herman and Kacey Musgraves attend as Kacey Musgraves + Boy Smells launch Deeper Well Collaboration on February 22, 2024 in New York City; Photo by Dimitrios Kambouris/Getty Images for Kacey Musgraves + Boy Smells
Matthew Herman and Kacey Musgraves attend as Kacey Musgraves + Boy Smells launch Deeper Well Collaboration on February 22, 2024 in New York City; Photo by Dimitrios Kambouris/Getty Images for Kacey Musgraves + Boy Smells

Musgraves Drew From Personal Experiences To Create A Candle In Her Likeness

Matthew Herman, Co-Founder and Creator of Boy Smells, revealed that the “Follow Your Arrow” singer was a “genuine partner” who was very hands-on in the process of making the Deeper Well candle to ensure it truly felt like a product that reflects her artistry and her personal experiences. 

“From our initial meeting in New York to crafting the fragrance, we shared constant feedback through text, voice memos, and video calls. Every detail, down to the packaging, received Kacey’s dedicated involvement,” Herman shared. “Just as in her music, fragrance becomes a deeply personal expression, and Kacey devoted her unwavering work ethic to bring this partnership to life.” 

To celebrate the release of the Deeper Well candle, Musgraves and Boy Smells hosted a private launch party in NYC. This immersive event featured a living-garden installation, to honor the candle’s fulfilling “scentscape” of earthy-gourmand notes, and signature cocktails inspired by the key scent notes. Plus, guests were given the chance to preview the forthcoming Deeper Well album in a serene listening space.

Kacey Musgraves attends as Kacey Musgraves + Boy Smells launch Deeper Well Collaboration on February 22, 2024 in New York City; Photo by Dimitrios Kambouris/Getty Images for Kacey Musgraves + Boy Smells
Kacey Musgraves attends as Kacey Musgraves + Boy Smells launch Deeper Well Collaboration on February 22, 2024 in New York City; Photo by Dimitrios Kambouris/Getty Images for Kacey Musgraves + Boy Smells

Follows The Success Of 2020’s Slow Burn Candle

This marks the second collaboration between Kacey Musgraves and the fragrance brand following the incredibly successful Slow Burn candle in 2020. This scent, named after her 2018 tune, earned the title of Candle of The Year by The Fragrance Foundation and was the winner of GQ’s 2020 Home Scent of the Year.

“Kacey effortlessly embodies genuine self-expression, a fundamental value of ours,” Herman added. “Rooted yet boldly outspoken, she always shares her perspective with a blend of unaffected sincerity and irreverent humor. So, working with her again was an immediate YES.”

How Can I Purchase Kacey Musgraves’ Candle?

The Deeper Well candle is available on BoySmells.com for $56. Cans can also purchase the duo pack, including the Deeper Well candle and the Slow Burn candle for $99. The product will be sold in retail stores worldwide, including Sephora.com, SpaceNK, and Nordstrom, in April 2024. 

Kacey Musgraves - Deeper Well Album Cover Art
Kacey Musgraves – Deeper Well Album Cover Art

New Album Coming March 2024

This news comes hot on the heels of the announcement of Kacey Musgraves’ fifth studio album, which is set to drop in March 2024. Deeper Well marks the first full-length release from the Golden, TX native since her critically acclaimed 2021 album star-crossed. This highly accredited project debuted at No. 1 on Billboard’s Top Album Sales Chart and served as a follow-up to her 2018 album Golden Hour, which earned Musgraves her third No. 1 debut on Billboard’s Top Country Albums chart. It also made her the third artist to ever take home Album of the Year at the Grammy Awards, Country Music Association Awards and Academy of Country Music Awards. 

Musgraves dropped the first taste of Deeper Well with the title track and has continued to tease the overarching theme throughout her recent social media posts. 

Fans can catch Kacey Musgraves promoting her upcoming album on the March 2 airing of Saturday Night Live. She will make her third appearance as a musical guest following her previous appearances in May 2018 and October 2021. The evening will be hosted by Anyone But You actress, Sydney Sweeney.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.