Kane Brown Shows Off His Acting Skills In Daring New Music Video For His Just-Released Single, ‘I Can Feel It’

The music video takes the song to the next level.


Madeleine O’Connell

| Posted on

September 22, 2023


10:53 am

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Kane Brown – I Can Feel It Music Video

Kane Brown elevates his just-released single, “I Can Feel It,” with a brand-new music video that finds him tackling a challenge head-on.

The video, directed by CMT Award winner Alex Alvga, opens with a scene inside a car repair shop where the country star appears to be working to try and make ends meet after his dreams of being a racer seemed to fall short. However, when a new opportunity comes knocking at his door offering him a way back into the action, Brown comes face-to-face with the difficult decision to return to chapter of life that’s been looming over his head or continue to struggle down his current path.

The “Thank God” singer puts his acting skills to the test throughout the clip as the high-energy song sets the tone for the building narrative. With its passion-filled melody and hard-hitting drumbeats, “I Can Feel It” gives fans a taste of Kane Brown’s forthcoming, yet-to-be-announced new album.


YouTube video

As the tune begins, listeners are greeted with a set of familiar drumbeats that were made famous by Phil Collins’ 1981 megahit, “In The Air Tonight.” While Brown’s name appears in the songwriting credits alongside Gabe Foust and Jaxson Free, he also made sure to give credit where it was due. 

“It’s a legendary drum fill and it’s a legendary song. There’s no way I could not do that,” Brown told Zane Lowe on Apple Music 1 in reference to including Collins’ name in the credits. “I’m the type of guy that I don’t like to screw anybody over. I feel like good karma is, that’s what’s going to keep you going in life. Even if it was a new guy that was working at a small store nobody knew about, I’d definitely give him writer’s credit…Phil could have said no, so I’m glad that he let me use the song.”

Kane Brown - I Can Feel It Music Video
Kane Brown – I Can Feel It Music Video

Story Behind The Song

As he continued explaining how the song came to be, the genre-bending star explained that at the time, he was brainstorming legendary artists to bring out on tour with him. Then Phill Collins came to mind and a whole new idea suddenly came to fruition.

“We went into the writer’s room in Canada the next day and we had Phil Collins on our mind. We started writing this song and it happens every time. I’ll live with a song for months, a year and then release it as a single. But once Dann Huff got a hold of this, I told him, I was like, ‘I want it live. I want you to bring it alive as if I’m… Think of me being on the road on tour. I want to be able to hear that when we’re listening to this song.’ And he just brought the magic. And I fell in love with it,” he shared. 

The rocking intro inspired by Collins flows seamlessly into a countrified jam session led by Brown’s baritone voice. As the five-time American Music Award-winning artist and current CMA Award nominee begins to deliver the lyrics, he entrances listeners with the steamy narrative that illustrates a building tension between two love interests. 

“I can feel it in the air / Feel it in the whiskey in my hand / Your hips, your body tells me when you start to dance / Maybe this is turning into a ‘we should probably get up out of here’ / Oh baby I swear / I can feel it in the air,” Brown delivers on the chorus. 

Before the new single’s official release on Thursday (Sept. 21), fans had already expressed their words of approval after hearing several teasers shared via social media. Soon, they will get the chance to hear “I Can Feel It” on the airwaves as it’s slated to impact Country Radio on September 25th, according to US Radio Updater.

This single follows Brown’s milestone 10th No.1 at country radio, “Bury Me In Georgia” and his current CMA-nominated, 2X platinum, No. 1 hit, “Thank God” with his wife, Katelyn Brown.

2024 Tour

Additionally, Kane Brown also just announced a massive, 31-date trek for 2024. Named after his newest single, the In The Air Tour launches on March 28 at John Paul Jones Arena in Charlottesville, Virginia, and is set to visit 29 cities along the way including Newark, Toronto, Las Vegas, and Atlanta.

After visiting arenas and stadiums throughout next year, the superstar will wrap the tour with a series of five massive stadiums, ending at the Globe Life Field in Arlington, TX. 

Joining Brown on the road for one of his biggest headlining treks to date will be Tyler Hubbard, Jon Pardi, Chris Young, Bailey Zimmerman, Cole Swindell, Parmalee, LOCASH, and RaeLynn on select dates. 

Fans can register now at kanebrownmusic.com for Kane Brown’s artist pre-sale that begins Tuesday, September 26 at 10 AM local time. Tickets for the In The Air Tour will go on sale to the general public Thursday, September 28 at 10am local time.

For a full list of upcoming dates, visit Kane Brown’s official website HERE

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.