Kane Brown Teams With Crown Royal To Honor Veterans On In The Air Tour
Brown says supporting veterans and active duty military “holds a super sensitive place” in his heart.
Kane Brown; Photo by BFA for Crown Royal
Recently honored for his extensive philanthropic efforts, Kane Brown is continuing his support of veterans through a new partnership with Crown Royal.
The Official Whisky Of The In The Air Tour
Announced today, Crown Royal has been named the official whisky of the superstar’s massive In The Air Tour. As part of this exclusive partnership, Crown Royal and the current ACM Entertainer of the Year nominee announced the “That Deserves a Crown with Kane Brown” contest. Those who are 21+ can nominate a veteran for a chance to win a once-in-a-lifetime concert experience at the final show of Brown’s In The Air Tour, taking place in Arlington, Texas on September 14, 2024.
“That Deserves a Crown with Kane Brown”
Nominations can be made now through August 15, 2024, at SummerSessions.CrownRoyal.com. For every valid nomination, Crown Royal will donate $1 to CreatiVets, a nonprofit that helps wounded veterans heal through music and the arts.
Brown (who takes his whisky neat by the way) has always had a special place in his heart for veterans and the military.
“I have family members that were in service and then I had a lot of friends that were in the service,” he told us on Friday while hanging in the Crown Lounge backstage at his show in Chicago, IL.
As many may recall, Brown attempted to join the Army when he was 18, but “got denied” because of his tattoos. He turned to music and has gone on to build an illustrious career, raking in billions of streams, earning 11 No.1s at country radio, and performing sold-out shows across the world. While his career in the service didn’t quite work out, Brown now uses his platform for good.
“Now I get to sing for veterans. They come to my shows and I just tell them how much I love ‘em and we always get a great crowd reaction whenever we bring it up,” he explains. “So it’s always been a special place in my heart for veterans because they go and fight for our country and leave their families, which has got to be the hardest thing.”
As a touring artist, the soon-to-be father of three can identify with the emotions that come with being away from the ones you love. He tells us, “I relate to that, just being away from my family if I’m on the road. So I couldn’t imagine being over somewhere and not knowing if you’re going to come back. It just holds a super sensitive place in my heart.”
Purple Bag Project
In addition to serving up specialty Crown Royal cocktails throughout the tour, at select tour stops, fans 21+ will have the opportunity to participate in the Purple Bag Project. This initiative, in partnership with Packages From Home, turns the iconic Crown Royal bag into a care package for active-duty military serving around the world. By collaborating with entities such as Packages From Home and CreatiVets, the brand has provided assistance to more than 1 million servicemen and women to date.
“Our ties to country music are ingrained in our brand identity. We’ve always made it a priority to support artists in this space, which makes reunion with Kane so special.” Hadley Schafer, VP, Crown Royal, states. “With millions of Americans listening and embracing the growth of western culture, working with Kane on this tour was a natural fit. We’re excited to celebrate the ever-evolving country music genre alongside our support of the military community.”
Brown previously partnered with Crown Royal in 2020 to remix his chart-topping hit “Homesick” alongside veteran singer/songwriters. For every stream of “Homesick (Veteran’s Version)” the Crown Royal Purple Bag Project packed one bag to be donated to veterans and active military members and donated $1 to Minority Veterans of America.
“Homesick” Resonates With Veterans And Active Duty Military
From the beginning, Brown dedicated “Homesick” to service members and their families, and the song still touches people to this day.
“I get a lot of messages from people in different branches and different areas of the world that were just saying that that song got them through deployment, which meant so much to me,” he admits.
Brown’s must-see In The Air Tour runs through September. Click HERE to view a complete list of upcoming dates.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.
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