Keith Urban Unveils Genre-Bending New Song, ‘Polaroid’
In advance of his forthcoming studio album, due this fall, Keith Urban is sharing more new music with fans with…
In advance of his forthcoming studio album, due this fall, Keith Urban is sharing more new music with fans with the release of “Polaroid.”
The pop-infused track was co-produced by Urban and Joey Moi, and written by Sam Fischer (Demi Lovato, Jessie J), Steph Jones (P!nk, Selena Gomez), Geoff Warburton (5 Seconds of Summer, Shawn Mendes), Griffen Palmer and Mark Trussell.
The song looks back on a polaroid photo and finds the superstar admitting, “The night it was taken, I didn’t have a clue / That someday I’d be something more than just a boy in a Polaroid with you.”
The four-time Grammy winner says he connected to the song immediately as it brought him back to a specific time and place in his life.
“I really connected with the song,” said Urban. “I used to have this house that I lived in with a few guys in my band and at some point, someone gave us this polaroid camera. We used it to take pictures of everybody and everything – crazy stuff that happened. We had all of them posted on a big board and I so clearly saw that the minute I heard the song.”
The music video, directed by Dano Serny, brings the upbeat song to life, showcasing a pool party in a “mannequin challenge” style.
“I was sent a really simple treatment,” Urban explained in a statement. “It was all centered around a pool party and this contraption called a MoCo that’s programmed to do what you see in the video – swoop in, pan out, look around and swoop right back and do the exact same motion again and again. You’re able to place people in these different places, positions and then freeze moments. It was pretty trippy.”
The release of “Polaroid” follows Urban’s current single, the Top 15 and climbing, “God Whispered Your Name.”
Click above to watch the just-released “Polaroid” music video.
Lauren Jo Black
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.