Kelly Clarkson Compares Holly Brand To Carrie Underwood And Faith Hill After Astounding Blind Audition On ‘The Voice’

We don’t have that really, that kind of voice right now in country music,” Clarkson told the contestant.

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Lauren Jo Black

| Posted on

March 7, 2023

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Holly Brand, Kelly Clarkson; Photos by NBC, The Voice

Former Miss Mississippi, Holly Brand, had jaws dropping with her The Voice audition, which aired during the Season 23 premiere on Monday evening (March 6).   

From the moment she took the stage singing Faith Hill’s “Mississippi Girl,” Brand had the coaches in the palm of her hand with her powerful vocals and impressive range. 

Coach Kelly Clarkson turned her chair within the first 30 seconds of Brand’s performance, and Niall Horan and Chance The Rapper were quick to follow. Surprisingly, Blake Shelton was the only coach who did not turn his chair. 

As Brand’s mom and sister watched from backstage, she continued to impress as she hit the high notes throughout the performance. 

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Following the show-stopping blind audition, The Voice coaches Niall Horan, Chance The Rapper and Kelly Clarkson attempted to convince her to join their respective teams. 

Horan complimented Brand and compared her to his “Seeing Blind” duet partner Maren Morris. 

“Please. Kelly, come on. Give me a chance. You remind me so much of my good friend, Maren Morris. Oh my God,” Horan gushed. ”I’ve spent a lot of time in the States over the years and become very, very, very, very fond of country music and country always leads into storytelling and I tend to do that. Your voice, the control it was just unbelievable and I’m telling you, we’re going to do big things together. If you come with me.”

Chance praised the 22-year-old’s vocal abilities. 

“It’s hard to come after that. You hit every note. Spot on… the whistle note. Took me out,” Chance The Rapper said. “Like a couple. You have a crazy control of your vocal range and I think if you get down with me, you’re obviously going to win.”

Clarkson was equally impressed by Brand. 

“She took it up! Here’s the thing, I love Maren, but I heard a mix of Faith Hill and like Carrie Underwood. Oh my God,” she gushed. “We don’t have that really, that kind of voice right now in country music and I’m such a fan. I grew up on it. I definitely know a hell of a lot more than these two. Well, since Blake’s deaf, you can win with me. I love your voice so much.”

While she debated on which team to join, the contestant shared a full-circle moment with Blake Shelton. 

“I actually have a really cool story about you,” Brand said, before Shelton joked, “is this an ancestry.com?” 

Holly Brand; Photo by NBC, The Voice
Holly Brand; Photo by NBC, The Voice

“You are the father,” Clarkson exclaimed with a laugh. 

“I brought something that I wanted to show you,” Brand shared before showing Shelton a photo from when she served as support at one of his shows over a decade ago.  ”When I was 10, I got to open for you in concert. That concert was like the moment that I realized that I wanted to be an artist. I have the picture. I just wanted to show you.” 

All four coaches then approached the contestant to take a look at the photo. 

“Hi I’m Niall, your coach. I’ve got no one on my team. This is my first season and you are the best thing that’s walked out here,” Horan said.

Holly Brand; Photo by NBC, The Voice
Holly Brand; Photo by NBC, The Voice

As the coaches made their way back to their seats, Shelton weighed in on which team she should join.

“I want to say something to you before you guys get back into it. I would pick Niall,” Shelton said, suggesting Brand to join Team Niall. 

“That’s why you should pull for me. I mean, be on my team,” Horan added. “We’re going to win this thing.”

Shelton, who didn’t turn his chair for Brand, then asked the contestant to choose her coach. 

Team Kelly

Ultimately, Brand decided to join Team Kelly Clarkson. 

Fun fact: Holly Brand is from Meridian, Mississippi, the former hometown of The Voice Season 18 champion, Todd Tilghman

The Voice airs every Monday (8/7c) and Tuesday (9/8c) on NBC and next day on Peacock. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.