Luke Bryan Announces Crash My Playa 2027 Lineup Featuring Thomas Rhett, HARDY, and More
Crash My Playa is back for its 12th year.

Luke Bryan; Photo by AliveCoverage
Luke Bryan is bringing Crash My Playa back to Cancun for its 12th year, and the 2027 lineup is STACKED!
Star-Studded Lineup Includes Thomas Rhett, HARDY and More
Set for January 13-16, 2027, at Moon Palace Cancun, the fan-favorite destination festival will once again pair beachside performances with some of country music’s biggest names. Bryan is set to headline the four-day event alongside fellow superstars Thomas Rhett and HARDY, while longtime Crash My Playa staple Dustin Lynch will return to host his annual Pool Party.

As always, the lineup extends well beyond the headliners. Fans can also look forward to performances from Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner, and DJ Rock throughout the weekend. The event will wrap up with the highly anticipated Luke Bryan & Friends set, which has become one of Crash My Playa’s signature traditions.
Daily Pool Parties, Late Nights and Exclusive Artist Events
Over the years, Crash My Playa has grown into one of country music’s premier destination festivals, offering fans a chance to see some of their favorite artists in a unique setting while enjoying a few days in paradise. With another stacked lineup on deck, the 2027 edition is shaping up to be a memorable one.

“There is no time like Playa time!,” Bryan shared. “It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.”
“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” Dan Berkowitz, founder and CEO of 100x Hospitality, added. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”

Beyond the concerts, Crash My Playa offers fans plenty of opportunities to make memories throughout the weekend. From daily pool parties and late-night performances to special events and unique artist experiences, attendees can enjoy one-of-a-kind moments with their favorite stars.
All-Inclusive Packages On Sale Soon for 2027 Festival
All-inclusive packages for Crash My Playa 2027 go on sale Thursday, June 11 at 1 p.m. EDT via crashmyplaya.com. Returning guests and members of Luke Bryan’s Nuthouse fan club will get early access during the alumni pre-sale on Tuesday, June 9 and Wednesday, June 10.

Each package comes with premium resort accommodations, access to all performances, round-trip airport transportation, unlimited top-shelf drinks, a wide range of all-inclusive dining, on-site activities, and even off-site excursions for those looking to explore beyond the resort. A full schedule of shows, events, and local experiences is expected to be announced in the coming weeks.
To relive all the highlights from the 2026 festival, click here to read our full recap.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







