Luke Bryan Announces Crash My Playa 2027 Lineup Featuring Thomas Rhett, HARDY, and More
Crash My Playa is back for its 12th year.
Luke Bryan; Photo by AliveCoverage
Luke Bryan is bringing Crash My Playa back to Cancun for its 12th year, and the 2027 lineup is STACKED!
Star-Studded Lineup Includes Thomas Rhett, HARDY and More
Set for January 13-16, 2027, at Moon Palace Cancun, the fan-favorite destination festival will once again pair beachside performances with some of country music’s biggest names. Bryan is set to headline the four-day event alongside fellow superstars Thomas Rhett and HARDY, while longtime Crash My Playa staple Dustin Lynch will return to host his annual Pool Party.
As always, the lineup extends well beyond the headliners. Fans can also look forward to performances from Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner, and DJ Rock throughout the weekend. The event will wrap up with the highly anticipated Luke Bryan & Friends set, which has become one of Crash My Playa’s signature traditions.
Daily Pool Parties, Late Nights and Exclusive Artist Events
Over the years, Crash My Playa has grown into one of country music’s premier destination festivals, offering fans a chance to see some of their favorite artists in a unique setting while enjoying a few days in paradise. With another stacked lineup on deck, the 2027 edition is shaping up to be a memorable one.
“There is no time like Playa time!,” Bryan shared. “It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.”
“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” Dan Berkowitz, founder and CEO of 100x Hospitality, added. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”
Beyond the concerts, Crash My Playa offers fans plenty of opportunities to make memories throughout the weekend. From daily pool parties and late-night performances to special events and unique artist experiences, attendees can enjoy one-of-a-kind moments with their favorite stars.
All-Inclusive Packages On Sale Soon for 2027 Festival
All-inclusive packages for Crash My Playa 2027 go on sale Thursday, June 11 at 1 p.m. EDT via crashmyplaya.com. Returning guests and members of Luke Bryan’s Nuthouse fan club will get early access during the alumni pre-sale on Tuesday, June 9 and Wednesday, June 10.
Each package comes with premium resort accommodations, access to all performances, round-trip airport transportation, unlimited top-shelf drinks, a wide range of all-inclusive dining, on-site activities, and even off-site excursions for those looking to explore beyond the resort. A full schedule of shows, events, and local experiences is expected to be announced in the coming weeks.
To relive all the highlights from the 2026 festival, click here to read our full recap.
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.
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