Luke Bryan is keeping his promise. On Tuesday (August 23), he launched his Boldly Grown Popcorn in partnership with Fendt, the agricultural machinery manufacturer, and not only did the snack sell out within minutes, but the site also crashed upon release.
With the announcement of the new snack, the “Play It Again” singer also revealed that once the supply sells out, he and Fendt would donate $25,000 to the National Future Farmers of America (FFA) Organization. Since that goal was accomplished within minutes, they will be sticking to their word.
“Wow, y’all really like some popcorn huh? You officially sold it out! And because of you, @Fendt_NA is donating $25,000 to @nationalffa to help grow the next generation of agricultural leaders. Thank y’all for supporting #boldlygrown,” Bryan wrote on Twitter.
Bryan grew up living and working with his agricultural family in Georgia, so he understands the importance of guiding the next generation to success. With this donation, the kids in this organization will have that extra bit of help to achieve that.
“I think just being a part of a social get together with the kids that all have the same interest of doing agricultural related stuff, anytime I can promote kids wanting to grow up in the ag [agricultural] industry, it’s pretty amazing stuff,” he told Country Now.
With the way things went with the first batch, he might actually achieve the “multi-billion-dollar popcorn enterprise” that he previously teased.
“Maybe one day, if I’m the modern-day Orville Redenbacher, maybe this will turn into a multi-billion-dollar popcorn enterprise,” Bryan joked.
The corn was harvested by Bryan and a few of his farmer friends from Merritt-Pop Co. After sampling multiple different flavors, they landed on two that seemed to be the most fitting for Bryan. Since he has earned 29 No. 1 hits in his career, and his favorite popcorn topping is butter, he decided on Bold Butter and Chart Toppin’ Churro, which he described as sweet, but “not as sweet as candy corn.”
Fendt is an official sponsor of the country superstar’s annual Farm Tour for the second year in a row.
“Really excited about Fendt coming on board for the second year of Farm Tour and really loving all the opportunities that we’re able to do with them, certainly as a tractor company and then obviously on the charitable aspect, and now launching our popcorn,” he said.
Bryan also has his very own Fendt 724 Vario tractor on his Tennessee farm, where the popcorn was grown. This tractor was featured in the music video for his current single, “Country On,” which honors farmers and other important members of the community.
“There’re so many people that make this world go around and I really love how the song touches on everybody and touches on the heartstrings of the hard-working Americans out there. Love how the song finished up and love that we were able to put the ties to Nashville and Music City. I mean, the songwriting community is a very important thing for me, just like the farming community. So I look at the song and I feel like top to bottom, there’s really no stone left unturned on that.”
Luke Bryan is nearing the last month of his Raised Up Right Tour, which concludes on September 10 in Chicago. He’ll pick things right back up again on September 15 when his 13th annual Farm Tour kicks off in Monroeville, IN. Special guests Riley Green, Jameson Rodgers and the Peach Pickers will join him for several stops on the road.
“It’s just been such a fun, successful, organic thing to be a part of,” Bryan gushed in reference to the Farm Tour that is about to commence.