Luke Bryan Continues His Support Of Farming Communities Through 14th Annual Farm Tour

To date, 83 college scholarships have been granted and over seven million meals have been donated.


Madeleine O’Connell

| Posted on

September 26, 2023


3:30 pm

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Luke Bryan; Photo by Eder Acevedo

Luke Bryan’s 14th annual farm tour wraps up another successful run. Not only does the trek bring the country star’s big-city show to thousands of fans across five local farms this fall, but over the past 14 years, Bryan has also made an impact on these rural communities by donating academic scholarships and helping provide meals to those affected by food insecurity. 

Since the inception of Farm Tour in 2009, Bryan has generously granted a total of 83 college scholarships to students hailing from farming families who enrolled in colleges or universities located near the tour stops.

Luke Bryan Farm Tour; Photo by Eder Acevedo
Luke Bryan Farm Tour; Photo by Eder Acevedo

Seven Million Meals Donated

This year, Bryan also chose to continue his longtime partnership with Bayer by bringing the company on the tour as a presenting sponsor. In collaboration with the “But I Got A Beer In My Hand” singer, Bayer once again introduced their annual Here’s to the Farmer initiative. The campaign is geared towards celebrating America’s hard-working farmers and encourages fans to share #HeresToTheFarmer on their social media channels now through November 30, 2023. To show its support, Bayer vowed to help provide one million meals to people experiencing hunger through the Feeding America network of food banks. Since the partnership first began in 2015, Bayer has been able to donate more than seven million meals. 

This year, a new addition was also incorporated into the #HerestotheFarmer campaign, which is part of Bayer’s larger “Take Care, Now” campaign. This initiative aims to bring together Bayer, Kroger, and Luke Bryan and remind rural America to “Take Care, Now” in order to try and help diminish care deserts in the areas that are significantly impacted by both food insecurity and limited access to healthcare. 

Another important sponsor of the Farm Tour is Fendt, an agricultural machinery manufacturer. By coming together with this company, Bryan created a limited-edition snack dubbed Luke Bryan’s Boldly Grown Peanuts.

This limited-edition packaged snack was inspired by Bryan’s Georgia upbringing as the son of a peanut farmer and his love for his Fendt® 724 Vario® tractor.

“Collaborating with Fendt to make peanuts for my fans means so much because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill,” Bryan shared via press release. “Operating my Fendt 724 Vario really takes me back to those early years, though our tractors were nowhere near as powerful or capable as my Fendt!”

Photo Courtesy of Luke Bryan, Fendt
Photo Courtesy of Luke Bryan, Fendt

50,000 FFA Donation

Harvested by Fendt Farmers, the tasty peanuts were released in three different flavors all hand-selected by Bryan — Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch and Down South Dill. 

When the limited supply sold out, Fendt generously donated $50,000 to the National FFA Organization, the premier youth organization that prepares members for leadership and careers in the science, business, and technology of agriculture. Bryan also took the initiative to reward fans who made the donation possible by releasing a fourth “surprise” flavor – Backroads Bourbon.

During his visit to each of the small towns across Kentucky, Ohio, Iowa, Wisconsin, and Minnesota, Bryan was joined by special guests Kameron Marlowe, Chayce Beckham, the Peach Pickers and DJ Rock.

Final Date Canceled

The trek officially launched on September 14 and was scheduled to wrap up on September 23. However, just hours before the show in Eyota, MN, Bryan took to social media to announce that he was forced to cancel the final show due to inclement weather in the area. 

“Eyota, MN Farm Tour, we are onsite and have been working to make this show happen for tonight,” Bryan wrote. “Unfortunately with impending weather we are having to make the tough decision to cancel the show.”

He went on to stress the fact that the safety of his fans holds the utmost importance, especially considering the forthcoming weather conditions.

“The safety of each of you is our first concern and we do not want to jeopardize that in any way. We love Farm Tour and all of you who support these shows and the American Farmer,” the Georgia native said, concluding his statement with fans.

Country On Tour

The five-time Entertainer of the Year took a brief hiatus from his Country On Tour to embark on his Farm Tour, but on September 28, he will resume the headlining tour named after his fan-favorite tune in Dallas, Texas at Dos Equis Pavilion.

The Country On Tour, which kicked off on June 15 in Syracuse and runs through October 28, will visit 36 cities across the United States with stops in Philadelphia, Nashville, Charlotte, and more. Chayce Beckham, Tyler Braden, Ashley Cooke, Jackson Dean, Jon Langston, Conner Smith, Alana Springsteen, and Hailey Whitters join Bryan on the run alongside DJ Rock.

Return To Las Vegas

Following his headlining Country On Tour, Luke Bryan will return to Las Vegas for the final run of his record-breaking headlining engagement, “Luke Bryan: VEGAS” at Resorts World Theatre inside Resorts World Las Vegas.

His final Sin City concerts will take place on select dates in December of 2023 and January of 2024. Details, including how to purchase tickets, can be found HERE.

For a complete list of Luke Bryan’s upcoming tour dates visit his official website HERE.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.