Luke Bryan Performs ‘Build Me A Daddy,’ ‘One Margarita’ & More On ‘TODAY’

Luke Bryan celebrated the release of his new album, BORN HERE LIVE HERE DIE HERE, with a three-song performance on…


Lauren Jo Black

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August 10, 2020

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Luke Bryan Today Show

Luke Bryan celebrated the release of his new album, BORN HERE LIVE HERE DIE HERE, with a three-song performance on NBC’s TODAY Show.

The superstar delivered a heartfelt performance of the emotional album cut, “Build Me A Daddy,” as well as lively renditions of the chart-topping singles, “Knockin’ Boots” and “One Margarita.”

Prior to his performances, Bryan opened up about postponing his album, which was originally scheduled to release in April.

“It was obviously not the time to be putting an album out, so we just delayed the release until today,” Bryan shared, referring to the beginning stages of the coronavirus outbreak.

He went on the chat about “Build Me A Daddy” and revealed that the poignant song didn’t initially make the cut for the record, however, when he saw the way people were responding to it, he knew it had to be on the album.

“The beauty of country music is we’re able to talk about so many things in the whole scheme of life…” the Georgia native explained. “It was a song that was so sad that I almost did not put it on the album, but then, after seeing how it affected people, I had to.”

BORN HERE LIVE HERE DIE HERE is available to stream and purchase now. Click below to watch Luke Bryan perform “Build Me A Daddy,” “Knockin’ Boots” and “One Margarita.”

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.