Luke Combs’ Face Graces Bubba Wallace’s No.23 Car In Exciting Collaboration For Coke Zero Sugar 400
Combs says he’s “honored” to be the inspiration behind this design.

Luke Combs; Bubba Wallace No. 23 Car; Photo by Andrew Wendowski, Instagram
Fans tuning in to the Coke Zero Sugar 400 on Saturday, August 26 will see a familiar face on the hood of Bubba Wallace’s No.23 car: Luke Combs.
Combs and Wallace revealed the news in a joint Instagram post on Tuesday (Aug. 22). The video offered the first look at the No.23 car, which included Combs’ face on the hood and his logo on each side of the car. The design was in collaboration with Columbia, Combs’ longtime partner.
“Honored to be the inspiration behind the design on the @columbia1938 and @23xiracing No. 23 Toyota for Saturday’s race at Daytona. Go get ‘em @bubbawallace,” the caption of the post read.
See The Car
Columbia commented on the post, saying, “Looking good, @lukecombs 😎 Good luck, @bubbawallace. 💪”
Wallace will drive the No.23 Toyota at Sunday’s Coke Zero Sugar 400 at the Daytona International Speedway. The race serves as the Regular Season Finale for the NASCAR Cup Series and will air on NBC at 7 pm ET.
Columbia
Luke Combs has been a longtime fan of Columbia and his trademark stage attire includes a Columbia PFG fishing style button-up shirt. The country superstar signed a deal with the company to partner with them in 2018 for a limited run of Columbia sportswear, which is still available to purchase.

“I have always loved my PFG shirts all the way back to high school. When I started to play the club runs early on, the rooms were so hot, and I wanted to be as comfortable as possible for the 90 minutes we were playing. The only shirt I owned that could do that was the PFG, so it quickly became my go-to every time I performed,” Combs previously shared in a press release.
He continued, “Teaming up with the Columbia family is exciting for me because of our shared love of music and the outdoors. From deep sea fishing to packed out arenas, PFG has always been with me on and off the stage.”
NASCAR
This isn’t the first time Luke Combs has been a part of NASCAR events. In 2020, he performed “Blue Collar Boys” at the NASCAR Cup Series in Phoenix and also delivered the pre-race concert at the Daytona 500 in 2021.
Luke Combs, who recently made history with his singles “Fast Car” and “Love You Anyway,” is currently in the midst of the Australia/ New Zealand portion of his World Tour. He’ll head back to the states after his show at the RAC Arena in Perth, WA, Australia on August 26.
Baby No.2
Upon his return to the U.S., Combs and his wife, Nicole will be on baby watch as she is due to welcome their second son in the coming weeks.
Nicole Combs recently opened up about the impending birth of their second child and said she hopes that she hopes that their baby boy will arrive on time or late, rather than early like their first son.
“I’m not due until after he gets back [from Australia], so I’m trying really hard not to go into early labor,” she wrote in a Q&A with fans on Instagram. “With [our first child] Tex, I was doing everything in my power to get him out & he was a day early.”

Combs will have plenty of time to soak up some newborn snuggles as his schedule is clear until September 30 when he heads back overseas for a run of shows in Europe, which wrap up in late October with back-to-back shows at London’s O2 Arena.
2024 Tour
Next year, the two-time CMA will embark on another massive stadium tour, the 2024 Growin’ Up and Gettin’ Old Tour. The trek will find Combs playing back-to-back nights with different lineups.
The Friday night shows will include special guests Cody Jinks, The Avett Brothers, Charles Wesley Godwin, Hailey Whitters, and The Wilder Blue, while the Saturday shows will feature Jordan Davis, Mitchell Tenpenny, Drew Parker, and Colby Acuff.
“We got an opportunity to do two shows in some U.S. markets on the World Tour, but when I found out we were going to be able to do two shows for most all of the cities on the 2024 tour, I decided I wanted each show to have their own unique set up of openers, as well as my own unique setlist. I thought this would give people an opportunity to come to both nights if they want, but see two completely different shows,” Combs shared in a statement.
With the unique lineup, the superstar hopes to allow his fans to experience different kinds of Country music.
“With Country music being such a wide genre and being a huge fan of it all myself, I wanted to open up my stage to acts that lean into Outlaw, Americana and Red Dirt on Friday nights, as well as having a night with people I have toured with in the past, who are more contemporary country,” he explained. “I’m super excited to have both groups be out on the road with me for the Growin’ Up and Gettin’ Old Tour!”
Pre-sale tickets for the 2024 Growin’ Up And Gettin’ Old Tour will be available beginning Wednesday, August 23 at 4PM local time and general on-sale starts Friday, August 25 at 10AM local time.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.








