Luke Combs’ Face Graces Bubba Wallace’s No.23 Car In Exciting Collaboration For Coke Zero Sugar 400

Combs says he’s “honored” to be the inspiration behind this design.


Lauren Jo Black

| Posted on

August 22, 2023


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Luke Combs; Bubba Wallace No. 23 Car; Photo by Andrew Wendowski, Instagram

Fans tuning in to the Coke Zero Sugar 400 on Saturday, August 26 will see a familiar face on the hood of Bubba Wallace’s No.23 car: Luke Combs.

Combs and Wallace revealed the news in a joint Instagram post on Tuesday (Aug. 22). The video offered the first look at the No.23 car, which included Combs’ face on the hood and his logo on each side of the car. The design was in collaboration with Columbia, Combs’ longtime partner.     

“Honored to be the inspiration behind the design on the @columbia1938 and @23xiracing No. 23 Toyota for Saturday’s race at Daytona. Go get ‘em @bubbawallace,” the caption of the post read. 

See The Car

Columbia commented on the post, saying, “Looking good, @lukecombs 😎 Good luck, @bubbawallace. 💪”

Wallace will drive the No.23 Toyota at Sunday’s Coke Zero Sugar 400 at the Daytona International Speedway. The race serves as the Regular Season Finale for the NASCAR Cup Series and will air on NBC at 7 pm ET.   


Luke Combs has been a longtime fan of Columbia and his trademark stage attire includes a Columbia PFG fishing style button-up shirt. The country superstar signed a deal with the company to partner with them in 2018 for a limited run of Columbia sportswear, which is still available to purchase.

Luke Combs; Photo by Andrew Wendowski
Luke Combs; Photo by Andrew Wendowski

“I have always loved my PFG shirts all the way back to high school. When I started to play the club runs early on, the rooms were so hot, and I wanted to be as comfortable as possible for the 90 minutes we were playing. The only shirt I owned that could do that was the PFG, so it quickly became my go-to every time I performed,” Combs previously shared in a press release. 

He continued, “Teaming up with the Columbia family is exciting for me because of our shared love of music and the outdoors. From deep sea fishing to packed out arenas, PFG has always been with me on and off the stage.”


This isn’t the first time Luke Combs has been a part of NASCAR events. In 2020, he performed “Blue Collar Boys” at the NASCAR Cup Series in Phoenix and also delivered the pre-race concert at the Daytona 500 in 2021.

YouTube video

Luke Combs, who recently made history with his singles “Fast Car” and “Love You Anyway,” is currently in the midst of the Australia/ New Zealand portion of his World Tour. He’ll head back to the states after his show at the RAC Arena in Perth, WA, Australia on August 26.

Baby No.2

Upon his return to the U.S., Combs and his wife, Nicole will be on baby watch as she is due to welcome their second son in the coming weeks. 

Nicole Combs recently opened up about the impending birth of their second child and said she hopes that she hopes that their baby boy will arrive on time or late, rather than early like their first son.  

“I’m not due until after he gets back [from Australia], so I’m trying really hard not to go into early labor,” she wrote in a Q&A with fans on Instagram. “With [our first child] Tex, I was doing everything in my power to get him out & he was a day early.”

Nicole Hocking and Luke Combs at the 58th Academy of Country Music Awards from Ford Center at The Star on May 11, 2023 in Frisco, Texas; Photo by Gilbert Flores
Nicole Hocking and Luke Combs at the 58th Academy of Country Music Awards from Ford Center at The Star on May 11, 2023 in Frisco, Texas; Photo by Gilbert Flores

Combs will have plenty of time to soak up some newborn snuggles as his schedule is clear until September 30 when he heads back overseas for a run of shows in Europe, which wrap up in late October with back-to-back shows at London’s O2 Arena.

2024 Tour

Next year, the two-time CMA will embark on another massive stadium tour, the 2024 Growin’ Up and Gettin’ Old Tour. The trek will find Combs playing back-to-back nights with different lineups. 

The Friday night shows will include special guests Cody Jinks, The Avett Brothers, Charles Wesley Godwin, Hailey Whitters, and The Wilder Blue, while the Saturday shows will feature Jordan Davis, Mitchell Tenpenny, Drew Parker, and Colby Acuff.

“We got an opportunity to do two shows in some U.S. markets on the World Tour, but when I found out we were going to be able to do two shows for most all of the cities on the 2024 tour, I decided I wanted each show to have their own unique set up of openers, as well as my own unique setlist. I thought this would give people an opportunity to come to both nights if they want, but see two completely different shows,” Combs shared in a statement. 

With the unique lineup, the superstar hopes to allow his fans to experience different kinds of Country music.

“With Country music being such a wide genre and being a huge fan of it all myself, I wanted to open up my stage to acts that lean into Outlaw, Americana and Red Dirt on Friday nights, as well as having a night with people I have toured with in the past, who are more contemporary country,” he explained. “I’m super excited to have both groups be out on the road with me for the Growin’ Up and Gettin’ Old Tour!”

Pre-sale tickets for the 2024 Growin’ Up And Gettin’ Old Tour will be available beginning Wednesday, August 23 at 4PM local time and general on-sale starts Friday, August 25 at 10AM local time.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.