Luke Combs Uses Secret Social Media Accounts To Crowdsource His Next Album

A set of new, unverified Instagram and TikTok pages have quietly surfaced, featuring a goldmine of unreleased demos from Luke Combs. And yes, the country superstar is actually behind it. Disguised under the discrete handle, @lcombs77, the account is part of Combs’ new crowdsourcing strategy, giving fans a direct say in which tracks should make it onto his next album.

The buzz surrounding Combs’ next project began when he shared a statement on X back in March, revealing he’s deep into the making of his next project and is feeling confident that this could be the “best record” he’s ever released.

“I’ve been spending the last couple of weeks working on what my next record looks like and as it begins to take shape I can honestly say I’ve never felt better about one at this stage,” he wrote. “It’s early on but I really do think it could wind up being the best record I’ve ever made.”

I’ve been spending the last couple of weeks working on what my next record looks like and as it begins to take shape I can honestly say I’ve never felt better about one at this stage. It’s early on but I really do think it could wind up being the best record I’ve ever made.

— Luke Combs 🎤 (@lukecombs) March 26, 2025

Looking To Fans To Narrow Down The Track List

More recently he shared an update with Katie & Company, stating that he’s recorded over 30 songs for the new record, but doesn’t expect to follow the trend of many of his fellow hitmakers and create a massive project out of those recordings.

“I’ve probably got one recording session left on it, but I’ve already recorded, I don’t know, over 30 songs I would think. I don’t know that there’s any plans to do, like, the big album thing. I just don’t know if I love that idea, you know,” he admitted.

But with that many songs waiting in the wings, Luke Combs is being honest about the fact that he’s going to need some help in deciding which ones to include. In order to do that, he’s going directly to the source and heavily involving his listeners in the selection process.

Taking The “Crowd Sourcing” Approach

The North Carolina native returned to X to let fans in on his unique idea to put the decision making in their hands.

“Seriously considering ‘Crowd Sourcing’ my next record. Like just put up a bunch of demos and work tapes to see what y’all like best,” he wrote.

Seriously considering “Crowd Sourcing” my next record. Like just put up a bunch of demos and worktapes to see what y’all like best.

— Luke Combs 🎤 (@lukecombs) August 5, 2025

His idea came to fruition when he sent an email out to his Bootleggers Fan Club with a link to the new Instagram and TikTok accounts. The North Carolina native’s newest release, “Back In The Saddle,” kicked off this next chapter of new music.

14 New Demos Unveiled So Far

So far, he has previewed 14 brand-new songs on the unverified pages, including “Let Your Heart Have A Mind Of Its Own,” “What Did You Do To Me?,” “Last Thing She Tried On,” “Wild You Were,” “Heaven, Tennessee,” “Stay,” “Hearts On the Window,” “Shouldn’t Miss You Here,” “Always Gonna Be,” “Fastback,” “I Used To Pray,” “Some Bar,” “Set the Record Straight,” and “A Man was Born.”

View this post on Instagram

A post shared by Luke Combs (@lcombs77)

The Instagram account has since gained over 26k followers and it is following only one profile, Luke Combs’ official page. It didn’t take long for fans to discover the accounts, and they have already gotten to work choosing their favorites.

Luckily, listeners have plenty of time to state their opinions as the new album isn’t expected to drop until 2026. This project will follow 2024’s project, Fathers & Sons.

Luke Combs is gearing up to take the stage at the Jazz Aspen Snowmass in Aspen, CO on August 31 before heading to Royal Albert Hall in London, UK on September 26.