Mae Estes Brings 90s Country Nostalgia To Life With New Anthem ‘The 90s Called’

The Arkansas native brings her love for 90s country music to life while celebrating the timeless artists and songs that inspired her journey.

By

Madeleine O’Connell

| Posted on

July 20, 2026

at

2:50 pm

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Mae Estes; Photo by Ford Fairchild

Mae Estes has always valued the kind of timeless storytelling that defines the era of country music she was raised on. The authenticity found in those songs is something she strives to carry into her own music today. At the same time, she isn’t afraid to have a little fun while sticking to her roots and she proves that in her witty, dance-worthy anthem, “The 90s Called.”

As 90s country music continues to surge in popularity with the new generation of listeners, Estes knows what it’s like to be a true fan, the kind that can spend hours discussing the impact of artists like Brooks & Dunn, Conway Twitty, Billy Ray Cyrus and Alan Jackson. She makes that clear while tipping her hat to the hits of the same artists in her new track.

“In middle school, singing on the AM country station every Tuesday was the best,” Estes explains. “What was on the radio was so amazing – Alan Jackson, Brooks & Dunn, Reba, Lee Ann Womack, Martina McBride, Shenandoah. My taste spans wider than just the country genre, but the artists and songwriting I grew up on really inspired the music maker I am today.”

Mae Estes; Photo Provided
Mae Estes; Photo Provided

Growing up in Hope, Arkansas also taught her that staying true to her country roots is the key to creating music that feels honest and authentic.

She continues, “Every step of the way, I knew one thing: I wanted to make honest country music. God sure gave me a unique perspective and story to write songs from, but it’s always been important to me to also celebrate and remember the timeless music that came before me.”

Written by Grammy Award-winning Aaron Raitiere alongside Benjy Davis, “The 90s Called” celebrates her deep appreciation for this era of country music. Simultaneously, it marks Mae’s Blue Highway Records debut and serves as the perfect soundtrack to any a boot-scootin’, beer-drinking night in a honky tonk.

Mae Estes; The 90s Called
Mae Estes; The 90s Called

Estes’ gritty and powerful vocals come to life as she imagines the decade itself calling in with a request to take back everything from its trucks to its signature style and sounds as it grows with popularity in today’s world. Along the way, Estes salutes the artists and songs that helped shape her own musical journey, all while delivering a reminder that some things never go out of style.

“The phone started ringing off the landline jack/ Said, ‘the 90s called. They want their country back’/ They want their trucks/ They want their style/ They wanna take it on back about a country mile/ They want their hat/ Tight fitting jeans/ They want their boot scooting boogie if you know what I mean/ Just got a message from a ghost of good times past/ The 90s called, the want their country back,” she sings on the chorus.

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The new song arrives while Mae Estes continues to work on building her highly-anticipated full length Blue Highway debut project, set to arrive in 2027. Additionally, it follows the release of her twist on Brooks & Dunn’s “She’s Not the Cheatin’ Kind.”

Fans can catch the songstress on the road all summer long, with a complete list of dates available on her official website.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.