Megan Moroney Launches First-Ever Fragrance Calliope: How To Order
“I’ve spent the last year and a half hand crafting the concept, scent and design of Calliope,” Moroney reveals.

Megan Moroney; Photo via fragrancebymeganmoroney.com
Megan Moroney is adding a new title to her résumé: fragrance creator.
Fresh off celebrating her latest No. 1 hit, “Beautiful Things,” the country star has announced the release of Calliope, her debut fragrance.
Named after Calliope from Greek mythology, the eldest of the nine muses and the goddess of epic poetry, song and eloquence, the fragrance pays tribute to a figure whose name means “beautiful-voiced.” As the chief of the muses, Calliope was known for inspiring poets to preserve the triumphs, heartbreaks and enduring truths of the human experience through storytelling.

The fragrance is described as a “radiant floral musk” that blends peach blossom, jasmine, pink peony and warm mineral musk “for a luminous, addictive finish.”
“More than a fragrance, Calliope reminds us that often the most beautiful things come from broken pieces. An everyday wear with a lasting impression,” the website reads.
Calliope is available now for pre-order in the U.S., U.K. and EU. The 3.4-ounce bottle is priced at $55. Pre-orders are expected to ship by July 31 for U.S. customers and August 15 for customers in the U.K. and EU.
In a statement on the official fragrance website, Moroney revealed she has spent more than a year bringing the project to life and compared the creative process to writing songs.
“I’ve spent the last year and a half hand crafting the concept, scent and design of Calliope. Songwriting has been my way of making sense of life’s highs and lows. Every song I write comes from a real moment, a feeling, or a memory, and my hope has always been that by sharing those pieces of myself, someone else feels a little less alone. I truly believe that the experiences we carry, both the beautiful and the heartbreaking, become part of who we are. I think fragrance has the power to do the very same,” she explained. “Perfume is so much more than something you wear. A scent can instantly take you back to a moment you thought you’d forgotten, capture a feeling you never want to let go of, or become forever tied to a season of your life. It becomes part of first loves and fresh starts, celebrations and heartbreaks, and all of the little everyday moments that somehow stay with us forever. That’s exactly what I wanted Calliope to be.”

Moroney also shared the inspiration behind the fragrance’s pink heart-shaped bottle, which features the handwritten lyric “you shine” from her song “Beautiful Things.”
“Beyond the fragrance, the bottle is inspired by the Japanese art of kintsugi, the centuries-old practice of repairing broken pottery with gold or silver, embracing its cracks rather than hiding them. It’s a reminder that our imperfections and experiences become part of what makes us unique. Blending luminous florals with addictive warmth, Calliope feels both captivating and comforting. I wanted it to have an unforgettable first impression while leaving behind something softer that lingers, like a favorite memory you find yourself coming back to again and again. Calliope is more than my first fragrance. It’s a reflection of everything I believe about the moments that shape us. Meet Calliope.”
According to WWD, Calliope is launching direct-to-consumer first before reportedly arriving at retail stores later this summer.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







