Morgan Wallen Partners With Ryl Tea To Bring Fans ‘Something Special’
“Wanted to bring y’all a taste of Tennessee,” the superstar shared along with the announcement.
Morgan Wallen; Photo Courtesy Paige Corkery
Morgan Wallen just announced a major partnership with The Ryl Company’s iced tea, Ryl Tea, a zero-sugar iced tea product with no artificial ingredients.
The iced tea comes in a variety of flavors, including Peach, Lemon, “OG Green” and Raspberry, and is filled with their proprietary “polyphenol technology” and delivers the traditional great taste of sweetened iced tea that is usually filled with loads of sugar or artificial ingredients.
In addition to partnering with the company, the chart-topping singer/songwriter also signed on as an investor.
New Partnership
The country superstar took to social media on Monday morning (April 17) to reveal the exciting news with fans via a carousel of photos and a video.
“Wanted to bring y’all a taste of Tennessee… so I’m working on something special for you guys with @therylcompany. Stay tuned…” Wallen wrote on Instagram.
In the clip, Wallen shared his excitement about his new partnership. He also teased fans saying “something special” is coming soon with brand and to “stay tuned” to The Ryl Company’s socials.
Reminds Him Of Home
In a press release, Morgan Wallen further elaborated on the partnership and why it’s perfect for him.
“I’ve loved sweet tea since I was a kid,” Wallen shared. “I remember drinking it out of a pitcher on a hot summer day in my Mamaw Boots’ kitchen. A good iced tea brings back very happy memories for me, so when I found Ryl Tea I knew I had something special that I wanted to share.”
The East Tennessee native then explained what he loves about Ryl Tea.
“When I’m on tour, I train daily so I can bring everything I have to the stage, so finding Ryl, an iced tea with no sugar and with no artificial ingredients, has been awesome. I can’t wait to do more with them,” Wallen added, teasing what’s brewing in the near future.
The founder of The Ryl Company, Blodin Ukella, also shared his excitement via his Instagram stories.
“Been working on this for a minute… grateful, blessed, and thankful for this partnership,” Ukella wrote in Instagram stories.
Wallen signed on to work with the brand after he learned more about its “health conscious and sustainable mission statement.”
He had the opportunity to taste several variations of the tea prior to its January launch and is reportedly already working with the Ryl team to continue to develop new products in the coming months.
Where To Purchase
Ryl Tea is available in major grocery store chains across the Northeast, including Wegmans, Shoprite and Whole Foods Market.
In its first year, the brand is focused on expanding the product in the continental United States, launching nationwide with Sprouts Farmers Market last month and moving quickly to partner with retailers and distributors who are aligned with bringing clean and functional options to legacy categories like iced tea.
The Ryl Company was founded in January of 2023 by beverage industry executive Blodin Ukella.
According to a press release, “the iced tea brand “takes inspiration from the traditional Albanian tea culture, and perfectly combines the real steeped tea benefits (the natural functionality of tea polyphenols) with delicious iced tea flavor and natural sweetness from monk fruit and stevia.”
Fans can purchase Ryl Tea nationwide in stores or via viadrinkryl.com.
2023 World Tour
Wallen is currently in the midst of the U.S. leg of his One Night At A Time World Tour, which kicked off with two sold-out shows at American Family Field in Milwaukee, Wisconsin earlier this month.
The One Night At A Time World Tour marks Wallen’s first-time ever headlining stadiums across the globe for multiple nights.
Marking one of the largest tours of 2023 so far and the biggest tour of Wallen’s career, the 58-show trek will visit 30 stadiums, plus arenas, amphitheaters and festivals to fans across four countries and two continents.
The North American leg of the trek will wrap up on October 7 at Tacoma Dome in Washington.
The tour, which kicked off in March with shows overseas in New Zealand and Australia, will return overseas this fall with stops in Canada before heading to The O2 in London on Dec. 3.
In an effort to give back to those in need, Wallen will donate $3 of every ticket sold on the U.S. dates to the More Than My Hometown Foundation. Established in 2021, the foundation benefits causes near and dear to the superstar’s heart, including organizations such as Greater Good Music, Children Are People, the Salvation Army, and the National Museum of African American Music.
Produced by Live Nation, the trek will feature support from ERNEST and Bailey Zimmerman on all dates. HARDY and Parker McCollum will also appear on select dates.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.
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