Morgan Wallen Partners With Ryl Tea To Bring Fans ‘Something Special’
“Wanted to bring y’all a taste of Tennessee,” the superstar shared along with the announcement.
Morgan Wallen; Photo Courtesy Paige Corkery
Morgan Wallen just announced a major partnership with The Ryl Company’s iced tea, Ryl Tea, a zero-sugar iced tea product with no artificial ingredients.
The iced tea comes in a variety of flavors, including Peach, Lemon, “OG Green” and Raspberry, and is filled with their proprietary “polyphenol technology” and delivers the traditional great taste of sweetened iced tea that is usually filled with loads of sugar or artificial ingredients.
In addition to partnering with the company, the chart-topping singer/songwriter also signed on as an investor.
New Partnership
The country superstar took to social media on Monday morning (April 17) to reveal the exciting news with fans via a carousel of photos and a video.
“Wanted to bring y’all a taste of Tennessee… so I’m working on something special for you guys with @therylcompany. Stay tuned…” Wallen wrote on Instagram.
In the clip, Wallen shared his excitement about his new partnership. He also teased fans saying “something special” is coming soon with brand and to “stay tuned” to The Ryl Company’s socials.
Reminds Him Of Home
In a press release, Morgan Wallen further elaborated on the partnership and why it’s perfect for him.
“I’ve loved sweet tea since I was a kid,” Wallen shared. “I remember drinking it out of a pitcher on a hot summer day in my Mamaw Boots’ kitchen. A good iced tea brings back very happy memories for me, so when I found Ryl Tea I knew I had something special that I wanted to share.”
The East Tennessee native then explained what he loves about Ryl Tea.
“When I’m on tour, I train daily so I can bring everything I have to the stage, so finding Ryl, an iced tea with no sugar and with no artificial ingredients, has been awesome. I can’t wait to do more with them,” Wallen added, teasing what’s brewing in the near future.
The founder of The Ryl Company, Blodin Ukella, also shared his excitement via his Instagram stories.
“Been working on this for a minute… grateful, blessed, and thankful for this partnership,” Ukella wrote in Instagram stories.
Wallen signed on to work with the brand after he learned more about its “health conscious and sustainable mission statement.”
He had the opportunity to taste several variations of the tea prior to its January launch and is reportedly already working with the Ryl team to continue to develop new products in the coming months.
Where To Purchase
Ryl Tea is available in major grocery store chains across the Northeast, including Wegmans, Shoprite and Whole Foods Market.
In its first year, the brand is focused on expanding the product in the continental United States, launching nationwide with Sprouts Farmers Market last month and moving quickly to partner with retailers and distributors who are aligned with bringing clean and functional options to legacy categories like iced tea.
The Ryl Company was founded in January of 2023 by beverage industry executive Blodin Ukella.
According to a press release, “the iced tea brand “takes inspiration from the traditional Albanian tea culture, and perfectly combines the real steeped tea benefits (the natural functionality of tea polyphenols) with delicious iced tea flavor and natural sweetness from monk fruit and stevia.”
Fans can purchase Ryl Tea nationwide in stores or via viadrinkryl.com.
2023 World Tour
Wallen is currently in the midst of the U.S. leg of his One Night At A Time World Tour, which kicked off with two sold-out shows at American Family Field in Milwaukee, Wisconsin earlier this month.
The One Night At A Time World Tour marks Wallen’s first-time ever headlining stadiums across the globe for multiple nights.
Marking one of the largest tours of 2023 so far and the biggest tour of Wallen’s career, the 58-show trek will visit 30 stadiums, plus arenas, amphitheaters and festivals to fans across four countries and two continents.
The North American leg of the trek will wrap up on October 7 at Tacoma Dome in Washington.
The tour, which kicked off in March with shows overseas in New Zealand and Australia, will return overseas this fall with stops in Canada before heading to The O2 in London on Dec. 3.
In an effort to give back to those in need, Wallen will donate $3 of every ticket sold on the U.S. dates to the More Than My Hometown Foundation. Established in 2021, the foundation benefits causes near and dear to the superstar’s heart, including organizations such as Greater Good Music, Children Are People, the Salvation Army, and the National Museum of African American Music.
Produced by Live Nation, the trek will feature support from ERNEST and Bailey Zimmerman on all dates. HARDY and Parker McCollum will also appear on select dates.
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.
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