Morgan Wallen’s This Bar and Tennessee Kitchen Logo Explained

Here’s how the logo for Wallen’s Nashville bar pays homage to his life and Tennessee roots.

By

Lauren Jo Black

| Posted on

February 15, 2024

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Morgan Wallen; Photo by Cameron Baird, This Bar Logo

Morgan Wallen shocked fans with the announcement of This Bar and Tennessee Kitchen, his brand-new six-story bar coming to downtown Nashville this summer. Upon the announcement, Wallen shared a bit of information about the 30,000-square-foot establishment, including the logo, which includes several nods to his life. 

The logo features the area codes 615 and 865, representing Nashville, Tenn. (615) and Knoxville, Tenn. (865), two cities close to Wallen’s heart. 

Additionally, there’s a drawing of Tennessee with stars placed on Nashville and Knoxville, paying homage to his roots in both places. 

Morgan Wallen - This Bar & Tennessee Kitchen Logo
Morgan Wallen – This Bar & Tennessee Kitchen Logo

The design also includes elements inspired by the Tennessee state flag, which famously features three white stars representing three sections of the state: Middle Tennessee, East Tennessee, and West Tennessee. Observant fans may have noticed the unique placement of a star behind the letter “a” in the word “bar.” This star symbolizes East Tennessee, where Wallen’s hometown lies. 

Finally, the “& Tennessee Kitchen” portion of the logo appears to be written in Wallen’s handwriting, adding yet another personal touch to the overall design of the This Bar and Tennessee Kitchen logo.

When Will This Bar Open?

Wallen’s much-anticipated new Nashville bar will officially open sometime in the summer of 2024. It will include a bar, restaurant, and live music venue and will be located within the renowned Lower Broadway district in downtown Nashville. This Bar is situated on 4th Avenue, near the iconic Ryman Auditorium and just steps away from Broadway in the vibrant heart of Music City.  

The space will span around 30,000 square feet, showcasing three live music stages, six bars, and a rooftop area. 

A Nod To His Life And Career

This Bar will reflect Wallen’s life and career and will pay homage to his East Tennessee roots, showcasing photos and memorabilia from his childhood as well as prominent performances throughout his career. Fans will also be able to purchase Morgan Wallen merchandise in the gift shop, which will also include a nod to his favorite Tennessee team.

This Bar and Tennessee Kitchen is named after Wallen’s song “This Bar,” which appears on his record-breaking project, Dangerous: The Double Album.  

YouTube video

“I sing about finding myself in ‘this bar’ and now it’s coming to life. This venue will hold true to everything I love and is inspired by my fans and the way they have embraced me and my music,” Wallen, 30, shared in a statement. “We’re designing a menu around some of my family favorites, so it brings a piece of East Tennessee to Music City. I hope This Bar is a place you’ll want to find yourself in and make memories with your friends and family and celebrate the way country music has brought us all together.”

“Morgan Wallen is one of the most sought after stars in the music industry, and we are thrilled that he has trusted us to deliver a concept that will bring him closer to his fans, hold fast to his roots and enshrine his name among an exclusive group of artists who can claim international stardom with a Lower Broadway destination fans all over the world seek out,” Adam Hesler, President at TC Restaurant Group, added. 

Photo Courtesy Morgan Wallen, Instagram
Photo Courtesy Morgan Wallen, Instagram

Menu

Curated by Wallen himself and Chef Tomasz Wosiak, Vice President of Culinary Development for TC Restaurant Group, the menu will feature southern delectables, bar bites, Tennessee favorites, and some recipes from his mom, Lesli Wallen’s.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.