“Easy,” Carter’s new solo single features GRAMMY-nominated country star Jimmie Allen and offers a glimpse into the singer/songwriter’s real-life. Tinged with Pop/Country/R&B sounds, the song is a fresh take on crossover country and finds the two artists crooning over their wives.
“I swear that you got something special love/ That comes from up above/ I’d never give you up/ ‘Cause you make this/ You make this look easy,” they sing on the chorus.
Carter initially entered the studio with the title and an idea to write about his life at home with his wife and three kids.
“I just wanted to basically write about what I’m doing right now. We’ve been off for an entire year, with the pandemic, and obviously, I’ve been home,” Carter shared with Country Now during a Zoom call earlier this month. “[I’m a] full-time dad, cooking breakfast, taking kids to school, doing after school projects and activities for them and, you know, also being a husband and doing my daddy duties and honey-do’s, and all those things at the house.”
As a “big fan” of Jimmie Allen, Carter expressed interest in working with him and much to his surprise, he found out that his producer, Vic Martin, has worked with Allen in the past. As they say, “the rest is history.” The two connected and finished writing the song together with Martin.
“I’m really happy where it went,” Carter said of the track. “It’s something that I can dedicate to my children and my wife and it’s something that maybe they can look back on too when they get older and listen to and say like, ‘oh, you know, daddy wrote that for us.’”
Carter and Allen joined forces in Las Vegas over the weekend to film the “Easy” music video. While he couldn’t give away too much, Carter said that fans can expect the clip to feature performance shots intermixed with some fun in the desert.
“We’re gonna take our trucks out in the desert, my son is gonna bring out his dirt bike and we’re just gonna set up and film it,” he said, adding that there’s also plans to include a Bronco as he and Allen are both “Ford guys.”
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“Easy” isn’t Carter’s first foray into country music. In 2017, the Backstreet Boys teamed up with Florida Georgia Line on the chart-topping, platinum-selling hit, “God, Your Mama, and Me.” The success of the song offered BSB the opportunity to perform at several country music awards shows. That’s when he quickly realized that the country music community is just one big family.
“I absolutely love Tennessee and Nashville and the whole community when I came to those. When we did the award shows and were backstage, I think it was Little Big Town who stopped us and wanted pictures with us, and it was just bizarre because we were like, pop guys in Backstreet Boys but they loved our music and loved what we did,” he recalled. “Chris Stapleton – the same thing – backstage we were like constantly taking pictures with everybody and it was like ‘what is going on? We are just here as guests. I don’t know how long this is gonna last!’”
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Now that he’s gotten a taste of the country music space, does Carter plan to release more music within the genre? He says that’s up to the fans.
“As an individual, I really never found my niche at all when it came to being a solo artist. I listen to everything, I love everything,” he explained when asked if “Easy” was part of a larger country project. “I don’t know, I just would really like whatever I release to resonate with the people who listen to it. If they like it, and if they want more, it’s really easy for me – no pun intended – to get back in the studio and write more music like that.”
He continued, “I play guitar, I love country music, I grew up listening to country music. I’m a big fan of it, and it’s in my soul – but there’s a lot of music in my soul. So, I kind of got to satisfy a little bit of all of that. But, if people like it – if they resonate with it and if they connect with it, I would totally do more.”
“Easy” is available to stream and purchase now.