Reba McEntire Returns To UMG Nashville with New Record Deal

The legendary Reba McEntire surprised the industry-only crowd at Nashville’s Ryman Auditorium on Thursday (Feb. 20), closing out Universal Music…

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Lauren Jo Black

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February 20, 2020

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2:59 pm

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Reba McEntire; Photo by Kevin Winter/Getty Images

The legendary Reba McEntire surprised the industry-only crowd at Nashville’s Ryman Auditorium on Thursday (Feb. 20), closing out Universal Music Group Nashville’s 11th Annual Team UMG Luncheon at Country Radio Seminar (CRS).

The superstar took the stage to perform a handful of songs following the announcement that she has signed a new deal with the record label, where she spent the first 32 years of her impressive career. Reba earned 33 of her 35 career No.1 singles and sold over 56 million albums while signed to Mercury and MCA Records.

“It’s a wonderful feeling to be back with the family where I started,” the superstar shared in a statement. “I am thrilled because my catalog is here at Universal and I’m really excited to revisit all the songs that I recorded many years ago. We’re going to have a lot of fun.”

“At a time when our music, our community and our artists need a bright guiding light, Reba returning to the place where it all started is a great testament to her continuing impact and her powerful musical legacy and we are so proud she’s coming home,” UMG Nashville President Cindy Mabe said. “Reba is a music icon who changed culture and paved her own path by making strong empowering musical statements throughout her career through her songs, her videos, her fashion, her shows and her persona. She’s inspired so many generations of fans and there is so much more impact to be made. It is our honor and privilege to get to collaborate and grow the future of Reba’s musical career.”

2020 is already shaping up to be an incredible year for Reba, who will embark on her first headlining tour in nine years this Spring. Beginning March 20, the Oklahoma native will hit the road with emerging artist Caylee Hammack as a special guest. Reba will also perform select dates in Vegas throughout the year on her longstanding residency with Brooks & Dunn at The Colosseum at Caesars Palace. Fans can visit Reba’s official website for additional details.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.