Reba McEntire Returns To UMG Nashville with New Record Deal

The legendary Reba McEntire surprised the industry-only crowd at Nashville’s Ryman Auditorium on Thursday (Feb. 20), closing out Universal Music…


Lauren Jo Black

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February 20, 2020


2:59 pm

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Reba McEntire; Photo by Kevin Winter/Getty Images

The legendary Reba McEntire surprised the industry-only crowd at Nashville’s Ryman Auditorium on Thursday (Feb. 20), closing out Universal Music Group Nashville’s 11th Annual Team UMG Luncheon at Country Radio Seminar (CRS).

The superstar took the stage to perform a handful of songs following the announcement that she has signed a new deal with the record label, where she spent the first 32 years of her impressive career. Reba earned 33 of her 35 career No.1 singles and sold over 56 million albums while signed to Mercury and MCA Records.

“It’s a wonderful feeling to be back with the family where I started,” the superstar shared in a statement. “I am thrilled because my catalog is here at Universal and I’m really excited to revisit all the songs that I recorded many years ago. We’re going to have a lot of fun.”

“At a time when our music, our community and our artists need a bright guiding light, Reba returning to the place where it all started is a great testament to her continuing impact and her powerful musical legacy and we are so proud she’s coming home,” UMG Nashville President Cindy Mabe said. “Reba is a music icon who changed culture and paved her own path by making strong empowering musical statements throughout her career through her songs, her videos, her fashion, her shows and her persona. She’s inspired so many generations of fans and there is so much more impact to be made. It is our honor and privilege to get to collaborate and grow the future of Reba’s musical career.”

2020 is already shaping up to be an incredible year for Reba, who will embark on her first headlining tour in nine years this Spring. Beginning March 20, the Oklahoma native will hit the road with emerging artist Caylee Hammack as a special guest. Reba will also perform select dates in Vegas throughout the year on her longstanding residency with Brooks & Dunn at The Colosseum at Caesars Palace. Fans can visit Reba’s official website for additional details.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.