Shania Twain Takes Center Stage as Host of the 2024 People’s Choice Country Awards
“Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances,” she teased.
Shania Twain; Photo by Brian Bowen Smith/NBC
The People’s Choice Country Awards will return on Thursday, September 26 with first-time host, Shania Twain.
The global icon will host the show live from the Grand Ole Opry House in Nashville and says she’s excited to deliver a memorable event showcasing all that country music has to offer.
“Country has some of the most passionate fans in music and us artists are so lucky to be supported in doing what we love,” Twain shared in a statement. “I am honored to host an award show that celebrates these awesome fans. Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances. Giddy Up!”
“With a proven track record of creating music that stands the test of time, Shania is a beloved member of the country community,” Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment, added. “As we return to the Grand Ole Opry House, she is the perfect person to help us celebrate country’s finest.”
The “People’s Choice Country Awards” is an offshoot of the popular fan-driven “People’s Choice Awards” franchise. Last year’s inaugural show, hosted by Opry members Little Big Town, celebrated the best in country music with fan-chosen awards across various categories. The night featured star-studded performances from Blake Shelton, Carly Pearce, Dan + Shay, HARDY, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town, Toby Keith, and Wynonna Judd, with Toby Keith and Wynonna Judd receiving Icon awards.
This was the night that Keith famously delivered his final television performance, taking the stage for a chilling rendition of “Don’t Let The Old Man In.”
The 2023 “People’s Choice Country Awards” saw a 16% increase in total viewership compared to the 2022 “People’s Choice Awards” simulcast on NBC and E!. The telecast garnered 4.4 million viewers across all platforms, with content from the show reaching 25 million users across linear, digital, and social platforms.
The two-hour 2024 People’s Choice Country Awards will air live on Thursday, Sept. 26 at 8 p.m. ET/PT across NBC and Peacock.
The People’s Choice Country Awards is produced by Den of Thieves. Executive producers are Jesse Ignjatovic, Evan Prager, and Barb Bialkowski, with RAC Clark serving as both executive producer and showrunner.
More information regarding the 2024 event, including nominees, performers, presenters, and other details, will be revealed in the upcoming weeks.
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.
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