Thomas Rhett is getting into the liquor game.
The reigning ACM Entertainer of the Year has teamed up with his cousin, pecan magnate Jeff Worn, to launch a new ultra-premium tequila brand, Dos Primos.
Dos Primos, which is Spanish for “two cousins,” is a blanco tequila created from hand-harvested 100% Blue Agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. According to a press release, the tequila “offers earthy herbal notes, followed by hints of smooth floral and citrus” and is available in a 750 ml bottle in select U.S. markets.
“Our decision to create a new tequila brand grew out of just loving being with family,” Rhett explains. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what’s important to us.”
“There’s no greater thrill or commitment than putting your name on something you believe in,” Worn adds. “Our names are more than just our reputation – they represent our legacy and our future. That’s not something Thomas Rhett and I take lightly. We are proud and we’re excited to introduce Dos Primos.”
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Distilled at Destiladora González Lux, located near Arandas, Mexico, Dos Primos’ taste profile was created by Rhett and Worn alongside third-generation Master Distiller Rodolfo González.
“From field to bottle, my family’s lifelong passion for crafting superior tequila shines through in Dos Primos,” González says. “By blending agave from the highlands and the lowlands we created a smooth tequila that can be sipped or enjoyed in a cocktail. Dos Primos will be well-received by tequila aficionados and novices alike.”
“My wife and I love to enjoy tequila together and I’m excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip, tailgate or concert,” the “What’s Your Country Song” singer shares. “Dos Primos is about unwinding and enjoying the people and things that really matter in life.”
Dos Primos will be available nationwide soon.