Thomas Rhett and Cousin Jeff Worn Launch New Tequila Brand, Dos Primos
Thomas Rhett is getting into the liquor game. The reigning ACM Entertainer of the Year has teamed up with his…
Photo Courtesy Thomas Rhett, Jeff Worn
Thomas Rhett is getting into the liquor game.
The reigning ACM Entertainer of the Year has teamed up with his cousin, pecan magnate Jeff Worn, to launch a new ultra-premium tequila brand, Dos Primos.
Dos Primos, which is Spanish for “two cousins,” is a blanco tequila created from hand-harvested 100% Blue Agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. According to a press release, the tequila “offers earthy herbal notes, followed by hints of smooth floral and citrus” and is available in a 750 ml bottle in select U.S. markets.
“Our decision to create a new tequila brand grew out of just loving being with family,” Rhett explains. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what’s important to us.”
“There’s no greater thrill or commitment than putting your name on something you believe in,” Worn adds. “Our names are more than just our reputation – they represent our legacy and our future. That’s not something Thomas Rhett and I take lightly. We are proud and we’re excited to introduce Dos Primos.”
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Distilled at Destiladora González Lux, located near Arandas, Mexico, Dos Primos’ taste profile was created by Rhett and Worn alongside third-generation Master Distiller Rodolfo González.
“From field to bottle, my family’s lifelong passion for crafting superior tequila shines through in Dos Primos,” González says. “By blending agave from the highlands and the lowlands we created a smooth tequila that can be sipped or enjoyed in a cocktail. Dos Primos will be well-received by tequila aficionados and novices alike.”
“My wife and I love to enjoy tequila together and I’m excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip, tailgate or concert,” the “What’s Your Country Song” singer shares. “Dos Primos is about unwinding and enjoying the people and things that really matter in life.”
Dos Primos will be available nationwide soon.
Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.
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