Tucker Beathard Debuts Playful ‘Better Than Me’ Music Video

“I’m not always as serious as people might think.”

By

Lauren Jo Black

| Posted on

June 19, 2019

at

12:57 pm

Share on:

Tucker Beathard- “Better Than Me” Music Video

Tucker Beathard shows fans a more playful side of himself in the mischievous new music video for his latest single, “Better Than Me.”

Taking on an acting role for the first time ever, Beathard portrays an ex-boyfriend who pulls out all the stops to ruin his ex-girlfriend’s date at the local burger joint, Jumbo House, where he happens to be employed. The new couple’s night out goes south quickly as Beathard’s character contaminates his former lover’s food and drinks with alcohol, hot sauce and bodily fluids. Watch the hilarity unfold in the clip above.

“Better Than Me” is undoubtedly a career-making song for Beathard, who recently inked a major recording deal with Warner Music Nashville after parting ways with his former label several months prior.

“I just wasn’t seeing eye to eye with my previous label and just wanted more creative freedom to really be able to express myself,” he explains to Country Now.

He found exactly what he was looking for in his new label home and is excited to see what the future holds.

“It’s everything I could ask for as an artist,” he says.

Beathard co-wrote “Better Than Me” with Dan Isbell and Jonathan Singleton. Though the Tennessee native typically writes songs about his personal experiences, this one wasn’t directly influenced by his life.

“I write about a lot of personal things, but sometimes the songs are more so me taking in other people’s personal experiences,” Beathard tells us. “For example, ‘Better Than Me,’ it’s not my story. It’s not based off my relationship or a relationship I had or anything. It’s more so just me kind of putting myself in the shoes of someone else, which is cool to me. I tend to do that quite a bit in songs. Sometimes they’re not 100% to a T my story, sometimes they are, sometimes they’re not, but a lot of times, I find myself being inspired by other people’s stories.”

Beathard and director Justin Clough decided to take a fun approach when looking at treatments for the “Better Than Me” music video.

“For a song like that, it’s kind of riding the line of angsty, serious and sarcastic, it’s right there on the line, and like I didn’t see the need in making it too serious,” he explains. “I like giving different perspectives in videos, that way, you can watch then look at the song totally differently. For this one, we tried to think of some different spin on it and decided to go with the complete sarcastic, make fun of yourself side of it. I think it kind of shows that I’m not always as serious as people might think.”

Beathard is the first country artist to ever release a debut double album. The second chapter will be released later this year.

Share on:

Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.