WATCH: See More Of Dolly Parton and Miley Cyrus’ History-Making Super Bowl Commercials

On Friday (Feb. 11), T-Mobile, the popular “Un-Carrier” phone network, shared two new teaser clips from their upcoming Super Bowl…

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Lauren Jo Black

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February 11, 2022

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Dolly Parton, Miley Cyrus Super Bowl Commercial

On Friday (Feb. 11), T-Mobile, the popular “Un-Carrier” phone network, shared two new teaser clips from their upcoming Super Bowl LVI commercial that features country music icon Dolly Parton and global superstar Miley Cyrus.

“I’m grateful to help T-Mobile bring awareness to this modern misfortune,” Parton says. “Trust me, I know it’s hard to shine like a diamond on a rhinestone network, and we just want these 5G phones to shine on the nation’s largest, fastest 5G network.”

Dolly Parton Super Bowl Commercial
Dolly Parton Super Bowl Commercial

The first clip finds Parton, who is wearing a long-sleeve white shirt with a jewel-emblazoned silver corset, delivering a public service announcement. During the PSA, Parton reveals T-Mobile’s mantra “that no 5G phone should be trapped on a limited 5G network.”

“When I see a problem, I am going to fix it. America’s got a serious problem, so I’m going to get it off my chest,” Parton says before pulling a T-Mobile phone out of her bra. “5G phones… trapped in limited 5G networks, but you can make a difference. If you join T-Mobile, these phones will be able to shine their brightest like me, I have my own theme park. T-Mobile do it for the phones.”

As the clip comes to a close, Cyrus calls Parton on a video chat and asks, “how can I help these phones?,” prompting Parton to reply, “you’ve got a voice Miley, use it!”

YouTube video

In a second video, which is a continuation of the first clip, Cyrus is seen having a flashback to when Parton told her “you’ve got a voice Miley, use it.” 

Cyrus then takes to a studio in Hollywood, California, to sing a jingle she wrote for T-Mobile dubbed, “Do It For The Phones.”

“Do it for the phones / that do so much for you / when they’re out there all alone / there’s something we can do / T-Mobile / look at these maps they don’t lie / and faster speeds nationwide / let’s do it for the phones,” Cyrus sings before the infamous T-Mobile sound plays.

YouTube video

 

The news of Cyrus and Parton’s collaborative Super Bowl commercial was revealed on Twitter late Wednesday (Feb. 9) afternoon, when they shared a teaser clip of what’s to come on Super Bowl Sunday. 

Sound tracked by Survivor’s “Eye Of The Tiger,” the clip opens with Parton chatting with Cyrus over a video call on their T-Mobile cell phones as the 76-year-old country music icon tells her goddaughter, “you got a voice Miley, use it.”

As the clip continues, Cyrus is seen sitting on a green couch surrounded by plaques and awards in what looks like a studio. It appears the singer is attempting to write a song and can’t seem to find the words before she stops and asks “what would Dolly do?”

She then jots down some notes on paper and the teaser clip concludes, telling fans to tune on Super Bowl Sunday to see the rest of the commercial.

YouTube video

 

The clip, which is T-Mobile’s ninth Super Bowl commercial, marks the first godmother-goddaughter ad in Super Bowl history.

To celebrate, T-Mobile will donate $250,000 to Miley Cyrus’ Happy Hippie Foundation, which funds programs that support homeless youth, LGBTQ youth and other vulnerable populations.

“When Aunt Dolly asked me to team up with her and T-Mobile, I was excited to use my voice to enhance this message,” Cyrus says of the collaboration. “I’m also thrilled to call T-Mobile a friend and partner of The Happy Hippie Foundation, as they join our mission to fight injustice particularly facing the homeless youth here in Los Angeles, home to the Super Bowl this year.”

In 2021, the T-Mobile Super Bowl ad famously featured Gwen Stefani, Blake Shelton and Adam Levine.

The Los Angeles Rams will face off against the Cincinnati Bengals in Super Bowl LVI, airing Sunday, February 13 at 6:30 pm ET, 5:30 CT, 4:30 MT, and 3:30 PT. The game will air live on NBC.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.