WATCH: This Arizona High School Football Team Celebrates Big Wins by Singing Toby Keith’s ‘Should’ve Been A Cowboy’
“Graduated in 2001… can confirm we were doing it then!”

Willcox Highschool, Toby Keith
A high school football team has become something of an internet sensation thanks to its unique tradition of honoring Toby Keith following a big win.
Willcox High School in Willcox, Arizona, is home to the Willcox Cowboys, so it’s only fitting that the team has a longstanding tradition of celebrating victories by gathering on the sidelines and singing along to Toby Keith’s “Should’ve Been A Cowboy.” That tradition continues this year.
In a video shared by Colby Photography, the team can be seen lining up on the sidelines following a victory. As Toby Keith’s “Should’ve Been A Cowboy” blasts through the loudspeakers, the players get ready for their big moment. The cheerleaders gather nearby to watch, and when the chorus hits, the team sings the iconic song together as the field lights glow red.

“I should’ve been a cowboy/ I should’ve learned to rope and ride/ Wearin’ my six-shooter, ridin’ my pony on a cattle drive/ Stealin’ the young girls’ hearts/ Just like Gene and Roy/ Singin’ those campfire songs/ Whoa, I should’ve been a cowboy,” they sing in unison.
The crowd can be seen standing in the bleachers as horns, whistles and cheers erupt from the stands when the team finishes their rendition.
The video has racked up nearly 400,000 views on Instagram alone, with the caption reading: “Someone told me when the Willcox Cowboys win a game they all line up to sing a Toby Keith song as part of their celebration. I was skeptical at first but, apparently it was true. What a cool celebration to witness.”
According to another Instagram user, the tradition dates back to the early 2000s.
“Graduated in 2001… can confirm we were doing it then,” she proudly shared.
Another person pointed out just how meaningful the tradition could become for the players, writing, “Imagine doing this as a celebration not even knowing you are creating a core memory for a lifetime!”
One commenter summed it up best: “I think Toby would approve.”

Released in 1993, “Should’ve Been A Cowboy” remains one of country music’s most recognizable songs. The track served as Toby Keith’s debut single and spent two weeks at No. 1 on the Billboard Hot Country Songs chart, launching a career that would go on to become one of the most influential catalogs in modern country music. Throughout his career, Keith earned 32 No. 1 singles and sold more than 40 million albums worldwide.
Toby Keith passed away on February 5, 2024, following a battle with stomach cancer. He was 62 years old.
More than two years after his passing, Keith’s music continues to bring people together, create memories and make an impact on fans, including a new generation of country music lovers who are keeping his songs alive in their own way.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







