WATCH: Willie Nelson’s ‘Legalize’ Super Bowl Commercial Is Not What You’d Expect

Country music Hall of Famer Willie Nelson fights for the legalization of comfort in a new Super Bowl commercial, but…


Lauren Jo Black

| Posted on

February 13, 2022


4:58 pm

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Willie Nelson ‘Legalize’ Super Bowl Commercial; YouTube

Country music Hall of Famer Willie Nelson fights for the legalization of comfort in a new Super Bowl commercial, but it’s a different kind of comfort than you’d expect. 

The legendary country star and longtime advocate for the legalization of marijuana appears in a Super Bowl spot for the sneaker brand Skechers. In the clip, Nelson delivers a PSA for the decriminalization of what he says is “the one thing that can bring comfort to millions” – Skechers shoes. 

YouTube video

Sporting a black-and-white “LEGALIZE” t-shirt, Nelson shares his message and is abruptly interrupted by the “director,” who points out that shoes are in fact legal. 

“They feel so good I just assumed the man made them illegal,” Nelson replies. 

The 30-second spot was filmed in Nelson’s recording studio near his Luck Ranch outside of Austin, Texas. 

Nelson isn’t the only singer appearing in a Super Bowl commercial this year. Dolly Parton teamed up with Miley Cyrus for T-Mobile’s spots during the big game and Shania Twain‘s iconic hit “You’re Still The One” appears in the Lay’s commercial featuring actors Seth Rogen and Paul Rudd. 

The Los Angeles Rams will face off against the Cincinnati Bengals in Super Bowl LVI, airing Sunday, February 13 at 6:30 pm ET, 5:30 CT, 4:30 MT, and 3:30 PT. The game will air live on NBC.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.