Country music Hall of Famer Willie Nelson fights for the legalization of comfort in a new Super Bowl commercial, but it’s a different kind of comfort than you’d expect.
The legendary country star and longtime advocate for the legalization of marijuana appears in a Super Bowl spot for the sneaker brand Skechers. In the clip, Nelson delivers a PSA for the decriminalization of what he says is “the one thing that can bring comfort to millions” – Skechers shoes.
Sporting a black-and-white “LEGALIZE” t-shirt, Nelson shares his message and is abruptly interrupted by the “director,” who points out that shoes are in fact legal.
“They feel so good I just assumed the man made them illegal,” Nelson replies.
The 30-second spot was filmed in Nelson’s recording studio near his Luck Ranch outside of Austin, Texas.
Nelson isn’t the only singer appearing in a Super Bowl commercial this year. Dolly Parton teamed up with Miley Cyrus for T-Mobile’s spots during the big game and Shania Twain‘s iconic hit “You’re Still The One” appears in the Lay’s commercial featuring actors Seth Rogen and Paul Rudd.
The Los Angeles Rams will face off against the Cincinnati Bengals in Super Bowl LVI, airing Sunday, February 13 at 6:30 pm ET, 5:30 CT, 4:30 MT, and 3:30 PT. The game will air live on NBC.