Why Keith Urban ‘Jumped At The Opportunity’ To Be A Mega Mentor On The Voice

The country superstar is no stranger to The Voice and says he loves mentoring artists.

By

Lauren Jo Black

| Posted on

March 26, 2024

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Keith Urban; Photo by: Trae Patton/NBC

Keith Urban has been revealed as the Mega Mentor for Season 25 of NBC’s The Voice. 

When Will Keith Urban Appear On The Voice?

The country superstar will lend his musical knowledge to the remaining contestants on the hit show beginning on April 8th. Urban’s appearance on the show comes after the intense battle rounds as he will help the contestants prepare for the knockouts During the knockouts, the contestants will be paired with a teammate and will choose songs to perform individually.  

At this time, coaches Reba McEntire, John Legend, Chance the Rapper and Dan + Shay will prepare to choose a winner from their team to advance to the playoffs, the final round before the live shows begin. 

Urban Is Familiar With Talent Competitions

Keith Urban is no stranger to The Voice as he has previously appeared as an advisor to longtime coach Blake Shelton during Season 15. Additionally, the chart-topping star has appeared on the Australian version of The Voice during Seasons 1, 10, and 11.  

As a child, Urban himself competed in several televised talent competitions, so he understands what the contestants are going through. 

“The first one I did I was 9 years old and my mom and dad got me on to a TV show called Pot of Gold. It was a singing competition show with three judges, one of whom was just a really unfiltered, unapologetic, vicious, scathing kind of judge,” Urban recalled with a laugh. 

Keith Urban; Photo by: Greg Gayne/NBC
Keith Urban; Photo by: Greg Gayne/NBC

“This was a long time before Simon Cowell’s template. This guy had it nailed, and at 9 years old I was subjected to this, and I got kind of crucified by this judge. It didn’t faze me, you know? And then I went on other shows after that, but my experience with all of those was really loving good feedback, constructive feedback, even if it was something I needed to work on. I remember the judge telling me to kindly learn how to sing in tune.”

Drawing from his personal experiences, the four-time GRAMMY winner was inspired to jump at the opportunity to mentor contestants who were going through similar situations. 

“Just getting good advice and honest advice was something I really loved and needed, so it was a no-brainer when I got asked to do it,” he explained. “The first one I got asked to do was be a coach on The Voice in Australia on their first season, and I did it. I loved it. Then I did quite a few seasons of American Idol as a judge on American Idol and loved it.”

Keith Urban; Photo by: Trae Patton/NBC
Keith Urban; Photo by: Trae Patton/NBC

He Was Quick To Seize The Opportunity

He continued, “So, when The Voice here in the States asked me to come and be a mentor and now a Mega Mentor, whatever that means – I feel like a Transformer – I jumped at the opportunity, because the mentoring part I particularly love. I love that the most. I love being able to try and help an artist navigate some things they’ve got to work on and try and be constructive and helpful but also do it in a supportive way. Nobody wants to get humiliated in front of people, but you do need honest advice as well, so I love that opportunity.”

Hot on the heels of the release of his latest single, “Messed Up As Me,” Urban will appear on The Voice beginning Monday, April 8. The Voice airs on Mondays and Tuesdays at 8/7c on NBC.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.