Zach Bryan Vows To Make A Change After Fan Points Out His Merch Prices: ‘Absolutely Heinous’

While attending a concert, an artist’s merch can be irresistible to many fans, despite the high prices. But after learning…


Madeleine O’Connell

| Posted on

October 26, 2022


6:02 pm

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Zach Bryan; Photo by Scott Dudelson

While attending a concert, an artist’s merch can be irresistible to many fans, despite the high prices. But after learning just how much his T-shirts and hoodies are being sold for at his shows, Zach Bryan revealed that he will be making a change. 

The Oologah, Oklahoma native recently took to Twitter to let his fans know that he won’t stand for the “absolutely heinous” prices.

Zach Bryan Publicity Photo
Zach Bryan Publicity Photo

He wrote, “I just learned how expensive the merch was last night. A hoodie for 60 to 70 dollars is too much and I’m fixing it now. thank you guys so much for being such a good and kind and rowdy crowd.”

Fans quickly joined the comment section to share their gratitude and appreciation for the rising star’s statement. 

“ZACH IS FOR THE FANS AND THAT IS WHY WE LOVE HIM,” one user wrote before dubbing the “Something in the Orange” singer the “Most unselfish artist out there.”

“I love how humble you are and how you put your fans first. you’ll always have our respect and support,” another said. 

Even though the prices are high, some fans shared that they were willing to burn a bit of a hole in their pockets because it meant supporting Bryan. 

“Paid $100 for 2 shirts and a coozie but I couldn’t resist for one of my favorite artists”

“I paid 45 bucks for a t shirt.. I wasn’t not gonna buy one but 45 bucks?? dang man.”

Bryan once again stressed that he “JUST learned” about the cost and said, “It’s fixed and I apologize.”

Many users also requested that the merch be put online so that they could shop products that sold out too quickly at shows. Some said they were willing to pay more if this request gets fulfilled. 

 “I will gladly pay $70 if they go online, good sir.”

The U.S. Navy veteran stuck to his word in his response, claiming that the prices will be reduced in the future. 

“no no no they’ll be 45 at most, 70 is absolutely heinous as hell and anyone selling hoodies for that amount have completely desensitized from the world,” he wrote to the fan.

Bryan got his start by uploading his music to YouTube in 2017. Eventuallyhis song, “Heading South,” caught traction and ended up going went viral on several different platforms. This led to the release of his 2019 debut album, DeAnn

The country music community has continued to fall in love with the singer, especially after he unveiled his major label debut project, American Heartbreak, and later followed up with Summertime Blues.

Over the summer, Bryan served as support for several major country artists including Willie Nelson and Luke Combs, and in between, he hit the road for several dates on his headlining American Run tour.

Zach Bryan is next slated to perform on November 3 with Charles Wesley Godwin, Jonathan Peyton.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.