Alexandra Kay Opens Up About CMA Awards Disappointment: ‘I Felt It. I Felt It Hard’

“I just found out that I didn’t get nominated for a CMA Award…”

By

Lauren Jo Black

| Posted on

September 11, 2026

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3:06 pm

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Photo Courtesy of Alexandra Kay

Alexandra Kay is getting real about her feelings following Thursday’s CMA Awards nominee announcement.

In a raw and honest video shared to social media, Kay held nothing back as she explained what she was feeling when she heard the CMA Awards nominations being called out and her name was not among the list, specifically in the New Artist of the Year category.

Photo Courtesy of Alexandra Kay
Photo Courtesy of Alexandra Kay

“I just found out that I didn’t get nominated for a CMA Award,” Kay said. “And I’m not gonna lie to you guys. I didn’t necessarily expect it, because I don’t actually feel like I’ve had a successful enough year, in the back of my brain, to deserve a Best New Artist Award at the CMAs this year. But, with that being said, I did qualify. This is my first year taking a song to country radio. My song ‘Straight For the Heart‘ climbed up the charts to No. 26.”

Not earning a CMA Awards nomination came around the same time Kay learned that her single was stalling out at country radio, adding to what had been a rather disappointing stretch in her career. 

“I worked my a– off for every single chart position,” Kay admitted. “So when they called me a few weeks ago and told me, ‘We’re done. We’re not pushing the song anymore. It’s not moving up the chart anymore,’ I was devastated. I had pretty much the same day I had yesterday, when I found out I didn’t get nominated. And what a failure day looks like for me is lots of tears, lots of doubting myself, lots of anger, lots of just feeling so insignificant. Questioning everything.”

The rising artist says she allowed herself to feel disappointed, even if it was just for a short time, and that her boyfriend, Rocko, was there to hold her and let her fully feel the emotions she was experiencing.

“I’m telling you guys this because I only allow myself to feel that for one day,” Kay says. “I tried the whole Tony Robbins thing, where he’s like, ‘You can only feel failure for ten minutes, then you gotta bounce right back.’ That just doesn’t work for me, so you gotta do what works for you. So yesterday, after I didn’t get nominated, I felt it. I felt it hard. Rocko held me in his arms. I didn’t push those feelings down, and I felt them fully. It’s not about how many times you fall. It’s about how many times you get up. It’s about how quickly your response is. Successful people, resilient people, they don’t have fewer problems. They just have a quicker recovery time.”

Alexandra Kay; Photo Courtesy of Facebook
Alexandra Kay; Photo Courtesy of Facebook

Now, just one day later, Kay is ready to pick herself back up and move forward. 

“So here I am on my back deck, getting ready to start a session with my trainer,” Kay told fans. “Getting on a flight to go play a show with Brett Young tonight. I’m writing some of the best music I have ever written in my entire career. And I did let it get me down, but I’m not going to let it keep me down. So, I’m gonna come back next year, and I’m gonna get it. And until then, I’m just gonna keep working hard.”

Fans rallied around Alexandra Kay in the comments section, applauding her for being real and encouraging her to move forward. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.