Ashley McBryde To Embark On The Devil I Know Tour

“About time this devil hits the road for a proper run of shows,” the country singer wrote.


Madeleine O’Connell

| Posted on

August 9, 2023

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Ashley McBryde; Photo by Katie Kauss

Ashley McBryde is just one month out from the release of her much-awaited album, The Devil I Know, and in support of the upcoming project, she has announced The Devil I Know Tour, presented by Ariat.

The 30-date trek kicks off Oct. 7 in Mobile, AL, and will continue with stops in Minnesota, Wisconsin, Tennessee, Ontario, New York, and more before the GRAMMY award winner makes her return to the U.K. next January. 

Joined By Special Guests

McBryde will be joined by special guests Corey Kent, Bella White, Harper O’Neill, Kasey Tyndall, Will Jones, and Zach Top on select dates. 

Ashley McBryde - The Devil I Know Tour
Ashley McBryde – The Devil I Know Tour

Taking to social media to share the news, McBryde wrote, “About time this devil hits the road for a proper run of shows… The Devil I Know Tour presented by @ariatinternational kicks off in the states this October, then we’re finally headed back to the UK! AND, I’m bringing a few friends with me along the way. Y’all… I can’t wait for this one.”

McBryde has been in partnership with Ariat since 2018, and as a longtime fan, she will continue to work with the brand on this headlining run. 

“It has been exciting to watch Ashley’s career grow over the past five years, and we couldn’t be more proud to support her headlining tour,” said Susan Alcala, VP Partnership Marketing at Ariat.

Tickets On Sale Soon

Tickets will go on sale this Friday, Aug. 11 at 10 a.m. local time. Members of McBryde’s TRYBE will have access to a presale beginning Tuesday, Aug. 8 at 10 a.m. local time.

New Music

This announcement follows a string of releases from McBryde including “Learned To Lie,” “Made for This,” her current single that’s climbing the charts in the top 25, “Light On In The Kitchen” and “Cool Little Bars.” 

As McBryde’s latest drop, “Cool Little Bars” pays tribute to the dives, holes in the wall and local establishments that welcomed her in the early days of her career. 

Throughout the song, McBryde romanticizes all the quirks and traditions that live within the walls of each of these bars, showcasing what makes them unique and special to the world. She puts her stunning vocals on display through the lyrics that clearly paint a picture of the places that have become a second home to many locals, visitors and artists like herself. 

“As y’all know, I have a huge appreciation for bars that have stood the test of time and have a lot of character,” McBryde shared via press release. “I played them for many, many years, and I’m proud of the education I gained, and I’m proud to be able to give such bars credit for my entertainment style.”

Co-written by McBryde alongside Lainey Wilson and Trick Savage, “Cool Little Bars” finds the Arkansas native revisiting her roots as she unleashes a tinge of nostalgic grit in her voice and a whole lot of stripped-down authenticity. 

“In a time when so many of our staple establishments are being torn down to make room for far less charming, sterile and predictable gathering spaces, I thought we’d better celebrate the ones we have left and the ones we’ve yet to warm a seat in,” she continues. “With the help of Trick Savage and Lainey Wilson, I think we said it pretty good. So, thank you for dart boards, sticky table tops, bathrooms with broken stall doors and bartenders that can mix a drink while whoopin’ an ass. We see you and we need you. God bless cool little bars.”


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Meanwhile, “Made For This” opens the album with a hard-hitting look into McBryde’s musical journey that required plenty of the long nights. Now that the Arkansas native’s dreams are finally coming true before her eyes and the challenging days of touring in a tightly-packed truck are gone for good, she can recount her story through this song. 

“‘Cause most days you’re stuck in a truck / One big break from blowing up / But one of these days you’re gonna get a bus / And let somebody else drive / But right now it’s just Adderall, alcohol / Your dressing room is a bathroom stall / ‘Cause you turn it on when the big man calls / ‘Cause he ain’t gonna call you twice / And it’s calling home for a telephone goodnight kiss / Ya gotta be made for this,” she sings. 

This Ashely McBryde and Travis Meadows penned tune has been a live staple for the female songstress and her band Deadhorse now that it’s finally been unveiled as a studio recording.

“Travis Meadows and I wrote ‘Made For This,’ and at the time, I was still touring in a van and he was using his truck, so we definitely had touring and the life of musicians top of mind,” shares McBryde. “But this song reaches beyond that. It’s not just touring musicians and bands and crews who are on the road 200+ days a year who are ‘calling home for a telephone goodnight kiss.’ It’s also members of our military, our truck drivers and those that work long or odd hours sacrificing time with their family. We’re lucky we’re made for this.”

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Album On The Way

Each of these new tunes give fans a glimpse into her upcoming album, The Devil I Know, set for release on September 8 via Warner Music. 

Before Ashley McBryde officially launches her headlining tour, she will make appearances at a slew of festivals throughout the remainder of the summer and into the fall months. Additionally, she has been tapped to serve as support on tour dates with Jelly Roll and Dierks Bentley. 

Ashley McBryde is next slated to perform at Jiffy Lube Live in Bristow, VA on August 11. 

For a complete list of upcoming tour dates, visit McBryde’s official website

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.