Blake Shelton Thought His Career Was Over Before ‘God’s Country’

Country superstar Blake Shelton recently brought NBC’s The Voice to Ole Red Nashville where he held a press conference to…

By

Lauren Jo Black

| Posted on

November 20, 2019

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Blake Shelton; Photo by Osprey Media

Country superstar Blake Shelton recently brought NBC’s The Voice to Ole Red Nashville where he held a press conference to talk about the show, his recent CMA Awards win and much more.

During his chat, he candidly spoke about his career and admitted that he wasn’t feeling so hot about things last year around this time. In fact, he thought the end of his career might have been on the horizon when his singles seemed to stop flying to the top of the charts.

“Last year, I had a song out called ‘Turnin’ Me On.’ It was the single we had out at radio about this time. It was struggling,” Shelton shared. “Each single from that album, we had ‘I’ll Name the Dogs,’ and then ‘I Lived It,’ which did pretty good, but it wasn’t a number one hit by any means or anything. It just did okay. And then ‘Turnin’ Me On’ did just not even as good as that one. It struggled a little bit, especially for me having been on a roll at radio.”

Watching the charts got Shelton thinking about his future in country music.

“It was like, ‘oh shit,’” he confessed. “We knew this would happen eventually. I’m not the new guy anymore. We’re starting to see this happen. It’s like damn it, ya know?”

“You always wonder what that would feel like when that starts slipping away a little bit,” he continued. “I think about that stuff a lot and I always wonder like, ‘how am I gonna feel when this kind of goes away and we’re not that hot anymore in the industry?’

YouTube video

Surprisingly, Shelton said he was “kind of okay with it.”

“I was like, ‘God, I got a lot more out of this than I thought I would,’” he explained. “I was like having that kind of pity party.”

What happened next would change his life. While mulching his Oklahoma property, Shelton listened to a few demos his longtime producer, Scott Hendricks, sent him. That’s when he first heard “God’s Country.”

“I’ll be damned the first song that I played was “God’s Country” and it was Hardy singing the demo. I just, I mean I literally just couldn’t believe what I was hearing,” he said. “It was just like an awakening. It was like it reenergized me.”

That’s when he realized, “No, I don’t want to be done with this. I wanna keep making records.”

After “God’s Country” took home the title of CMA Single of the Year, it went on to receive a Grammy nomination for Best Country Solo Performance. Shelton says the song “turned everything around” for him. We’d have to agree.

Watch the clip above for more with Blake Shelton.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.