Bryce Leatherwood Reaches Career Milestone With New Song, ‘Neon Does,’ Announces Upcoming Tour

“The Voice” alum has some exciting updates to come soon.


Madeleine O’Connell

| Posted on

February 6, 2024


1:13 pm

Share on:

Bryce Leatherwood; Photo by Eric Ryan Anderson

On Friday (Feb. 2), Bryce Leatherwood reached a career milestone as he proudly debuted his new song “Neon Does.” This tune is special as it marks the first public release from The Voice Season 22 winner that features him as a co-writer. 

“Y’all I am so excited to share my song ‘Neon Does,’” Leatherwood shared in a recent statement. “This is the first song I’ve written to be released to the public and I am amped up to hear what y’all think! God bless country music and let the neon do what the neon does.”

Bryce Leatherwood - Neon Does
Bryce Leatherwood – Neon Does

Finding Inspiration In Brooks & Dunn And Chris Young

Produced by Will Bundy and penned alongside Alex Maxwell and Matt McKinney, the new tune celebrates Leatherwood’s neotraditional sound. With its smooth tempo and alluring lyrics that glow bright under the neon signs, “Neon Does” serves as the perfect motivation to get people line dancing on some honky tonk hardwood floors. 

While reflecting on the creative process behind the song, Leatherwood shared, “The write happened pretty quickly. I was wanting to write something fun and upbeat that people would love to dance to. Someone threw out the line ‘Neon Does’ and it immediately sparked thoughts of Brooks and Dunn’s ‘Neon Moon’ and Chris Young’s ‘Neon.’ Once that idea was shared, the song just came out…I think we had it written in less than 90 minutes!”

The Republic Records / Universal Music Group Nashville recording artist welcomes his two-step partner to the dance floor with his charming baritone vocals that emulate the sounds of the country music greats who inspired the tune.

“Let that sign right by the door/ Light up that smile of yours/ Get you leanin’ on into me/ Swayin’ to the two and four/ Sweep your heart up off the floor/ Girl, there’s no tellin’ where this night might lead/ We can take it slow, there ain’t no need to rush/ Tonight let’s let the neon do what the neon does,” Leatherwood sings on the chorus.


YouTube video

Recording His Debut Album + Preparing To Hit The Road

“Neon Does” serves as the first taste of new music to come from the Woodstock, Georgia native following his major label debut single, “The Finger.” These songs are a product of Leatherwood’s recent time spent in the studio with his producer Bundy to record new music for his debut full-length project.

In the meantime, he’s also preparing to embark on his just-announced Neon Does Tour. Named after his latest release, this upcoming trek will hit 11 cities beginning April 4 in Statesboro, Georgia. Leatherwood will continue bringing his neotraditional country sound to venues across Knoxville, Tennessee; Birmingham, Alabama; Indianapolis, Indiana and more

Bryce Leatherwood - Neon Does Tour
Bryce Leatherwood – Neon Does Tour

“To start my first headlining tour in the place where my musical journey all started, Statesboro Georgia, is a dream come true. South Georgia fans have built this with me, and I can’t wait for them to hear this new music live,” shares Leatherwood. “When writing and recording these songs we had how they’d play out in the live show in mind, and it’s time to road test what’s ultimately gonna make the record which we’re working on now!”

Ticket pre-sales for the Neon Does Tour begin Wednesday, February 7 at 10am local time, while general on-sale starts this Friday, February 9 at 10am local time. To purchase tickets, visit

Neon Does Tour Dates:


4 – Statesboro, GA – The Blue Room

5 – Knoxville, TN – Open Chord

7 – Decatur, GA – Eddie’s Attic

11 – Columbus, OH – The Basement

12 – Charlotte, NC – The Evening Muse

18 – Birmingham, AL – Zydeco

19 – Athens, GA – 40 Watt Club

20 – Tifton, GA – Terminal South


9 – Chicago, IL – Carol’s Pub

10 – Indianapolis, IN – 8 Seconds Saloon

11 – Louisville, KY – PBR Louisville

Share on:

Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.