Callista Clark Proves She’s ‘More Than Meets the Eye’ In ‘It’s ‘Cause I Am’ Music Video

Callista Clark is bringing her empowering anthem, “It’s ‘Cause I Am” to life with a brand new video that showcases…

By

Lauren Jo Black

| Posted on

June 30, 2021

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Callista Clark; Photo Courtesy Big Machine Records

Callista Clark is bringing her empowering anthem, “It’s ‘Cause I Am” to life with a brand new video that showcases all of the sides of her personality. 

The video shows Clark through the decades and brings her multidimensional personality to life through various scenes. Pairing perfectly with the song’s message, the video was directed by Audrey Ellis Fox and is available to watch below. 

“I couldn’t be more excited to release my first music video! This is the kind of thing I’ve always dreamed about. Being on set and watching it come to life was surreal.” Callista shared. “’It’s ‘Cause I Am’ has completely changed my life. I’m absolutely amazed with the way everything came together and I can’t wait for y’all to see it!”

YouTube video

Co-written by the 17-year-old alongside Cameron Jaymes and Laura Veltz, the empowering anthem finds Clark embracing her self-confidence and making no apologies for who she is.

“I can’t help that I’m one of a kind/I’m more than meets the eye/If I ain’t what you like Well that’s alright/You want a one-dimensional woman/It’s okay, I understand/If I seem too complicated for ya Mmm it’s ‘cause I am,” she sings on the chorus. 

Clark recently released her debut EP, Real To Me. The singer/songwriter is also a multi-instrumentalist, with the know-how to play eight instruments: ukulele, acoustic guitar, piano, bass, electric guitar, keytar, banjo and a mandolin. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.