Callista Clark Proves She’s ‘More Than Meets the Eye’ In ‘It’s ‘Cause I Am’ Music Video

Callista Clark is bringing her empowering anthem, “It’s ‘Cause I Am” to life with a brand new video that showcases…

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Lauren Jo Black

| Posted on

June 30, 2021

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10:24 am

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Callista Clark; Photo Courtesy Big Machine Records

Callista Clark is bringing her empowering anthem, “It’s ‘Cause I Am” to life with a brand new video that showcases all of the sides of her personality. 

The video shows Clark through the decades and brings her multidimensional personality to life through various scenes. Pairing perfectly with the song’s message, the video was directed by Audrey Ellis Fox and is available to watch below. 

“I couldn’t be more excited to release my first music video! This is the kind of thing I’ve always dreamed about. Being on set and watching it come to life was surreal.” Callista shared. “’It’s ‘Cause I Am’ has completely changed my life. I’m absolutely amazed with the way everything came together and I can’t wait for y’all to see it!”

YouTube video

Co-written by the 17-year-old alongside Cameron Jaymes and Laura Veltz, the empowering anthem finds Clark embracing her self-confidence and making no apologies for who she is.

“I can’t help that I’m one of a kind/I’m more than meets the eye/If I ain’t what you like Well that’s alright/You want a one-dimensional woman/It’s okay, I understand/If I seem too complicated for ya Mmm it’s ‘cause I am,” she sings on the chorus. 

Clark recently released her debut EP, Real To Me. The singer/songwriter is also a multi-instrumentalist, with the know-how to play eight instruments: ukulele, acoustic guitar, piano, bass, electric guitar, keytar, banjo and a mandolin. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.