CBS Reportedly Passes On Airing ACM Awards Amid $22 Million Price Tag, Declining Ratings

Mickey Guyton, Keith Urban; Photo by Kevin Mazur, Getty Images for ACM
Mickey Guyton, Keith Urban; Photo by Kevin Mazur, Getty Images for ACM
Mickey Guyton, Keith Urban; Photo by Kevin Mazur, Getty Images for ACM

A report from The Wrap alleges that the ACM Awards just might have a new network home in 2022. 

Insiders tell the publication that CBS, the home of the Academy of Country Music Awards since 1998, has declined to renew the show for 2022, leaving Dick Clark Productions scrambling to find a new network. According to the report, DCP is asking for $22 million to license the show, which has reportedly lost half of its viewership since 2018. 

The Wrap reports that Dick Clark Productions is shopping the show to NBC and has looped the ACM Awards in with a deal with NBC to renew the Golden Globes. 

CBS declined to comment to The Wrap, while DCP also did not confirm the price of the licensing fee. 

According to Deadline, the 2021 ACM Awards hit an all-time low in ratings with 6.08 million viewers tuning in to the telecast. Hosted by Keith Urban and Mickey Guyton, the 2021 ACM Awards aired from iconic Nashville venues, including the Grand Ole Opry, the Ryman Auditorium and the Bluebird Cafe.

In comparison, the 2020 ACM Awards raking in 6.60 million views and the 2019 show brought in 9.9 million viewers. 

The ACM Awards are set to return to Las Vegas on April 24, 2022. 

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